Thursday, April 14, 2011

New logo: Deutsche Eishockey Liga

Deutsche Eishockey Liga (DEL) is a German ice hockey league, one of the most prestigous ice hockey leagues outside North America. Yesterday, April 13, it presented a new visual identity. The first time it will be used in a game will be tomorrow, April 15.

The new logo includes some features associated with ice hockey, such as a puck and a rectangular frame with rounded corner representing the rink. It is coloured red, as that is the strongest signal colour.

The new look was created by the Cologne agency buergerclever, who had previously done other work for DEL.

Previous logo.

3D version of the new logo.

DEL: Neuer Markenauftritt der DEL erstmals in der Finalserie (archive)
DEL: Entwicklung neuer DEL Markenauftritt (archive)
Eishockey Magazin

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