Friday, April 8, 2011

New logo: PostNL

Yesterday, April 7, the Dutch mail and logistics company TNT announced that its mail division, TNT Post, would be rebranded as PostNL. This is part of TNT's divestment of the mail division which will be turned into an independent company with activities in Netherlands, Belgium, Germany, the UK and Italy. "Royal" will still be a part of the company name, and a crown will still be included in the logo.

The new name will launch on May 31, after approval from shareholders on May 25. The new look will then be rolled out in the Netherlands over a period of time, and later in International markets.

Current TNT Post logo.

This is the third renaming for the Dutch postal service in a decade. It was called PTT Post until 2002 when it became TPG Post, and then in 2006 it became TNT Post.

New car livery.

From a TNT press release, issued April 7:
“Our new name PostNL symbolises the reliability and down to earth approach of our company. This name does justice to our past, something we are very proud of. By the same token we emphasise that we are a true Dutch company, with ambitions that go beyond mail and operations that reach beyond our borders. Our three-sided logo symbolises the heart of our company, with mail, parcels and e-commerce at the core.”

The colour of PostNL’s new corporate identity will remain orange. The new corporate identity will be used in all Royal PostNL’s communications from 31 May. The company fleet, staff wear, postal outlets and other company resources will be rebranded in stages, gradually becoming a familiar sight over the course of the year. Outside the Netherlands rebranding will be carried out at a later stage.

Old TPG Post logo, used between 2002-2006.

Old PTT Post logo, used until 2002.

TNT Group press release (archive)
TNT Post press release (archive)
Youtube video from TNT
Post and parcel

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