Wednesday, April 20, 2011

New logo: University of Erlangen-Nuremberg

The University of Erlangen-Nuremberg is a university in Erlangen and Nuremberg in Bavaria, Germany, founded in the 18th century. Its German name is Friedrich-Alexander-Universität Erlangen-Nürnberg, and its is named after the founder and one a strong supporter. Those two men can also be seen in the university's seal.

The university recently revealed a new visual identity, with a press release issued April 5. The new identity is centered on the initals FAU, until now used internally at the university. The three letters have then been divided into ten lines, à la IBM, and an interesting ligature has been created between the F and the A.

The rebrand is credited to a Munich agency called Büro für Gestaltung Wangler & Abele.

The main colour is dark blue, but there are also logos for each of the five faculties where the two lines in the middle  of the logomark have been coloured with a faculty colour. The faculties previously had their own logos that weren't related to the main university logo, so the rebrand brings some uniformity in university communcation.

The previous logo consisted of the name in full with a seal and some boxes and lines. It was reportedly introduced fifteen years ago. The seal will remain in use, for example as a watermark on stationery.

Previous logo

The main logo with faculty logos.

University of Erlangen-Nuremberg 1
University of Erlangen-Nuremberg 2
University of Erlangen-Nuremberg 3
Design Tagebuch

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