Tuesday, May 10, 2011

New logo: Independent Publishers Group

Independent Publishers Group (IPG) is a book distributor in the United States, headquartered in Chicago, which markets titles from smaller independent publishers. On May 6 it revealed a new logo it revealed a new logo ahead of its 40th anniversary celebration in June. The new logo was created by SX2, also from Chicago.

The previous logo was introduced in 2000 and contained a stylized representation of an open book. This image is now considered outdated, partly because the company now distributes more things than print books. The company is usually known by its initials inside the industry, and the new logo shows the initials using letters in different colors from different typefaces.

Previous logo.

An excerpt from the press release, issued May 6:
On the eve of its 40th anniversary this June, Independent Publishers Group (www.ipgbook.com) is rebranding with a new logo. The new logo was chosen to reflect the changing dynamic of the company and of the publishing industry. Going forward, the company will also move towards using the initials “IPG,” which is how it is referred to by much of the industry.

Departing from a stylized image of a print book, which IPG has held since 2000, its new logo better reflects its forward-thinking attitude and success in distributing content in various forms and to various markets, including increased market penetration in the gift market and specialty retail and wholesale accounts.

Says IPG President Mark Suchomel, “Our old logo did not accurately portray us as the technologically-savvy distribution, sales, and marketing company we have become over the last several years. The new logo better positions us as a collaborative publishing partner that can help our clients and accounts best take advantage of the changing industry.”

The logo was designed by SX2 (www.sx2.com), a leading design and corporate branding consultancy.

As part of its rebranding efforts, IPG will be celebrating its 40th anniversary with a birthday party at BookExpo America. Stop by its booth, #2738, on Wednesday, May 25th at 3:30 p.m. ET to participate in the festivities and to check out IPG’s new image. In the coming weeks, IPG will also launch a makeover of its corporate web site, www.ipgbook.com.

Press release (archive)
Publishers Weekly

1 comment:

  1. Oh wow, what a disappointing result. I like the old logo far more, because at least it was clear about something.