Monday, May 30, 2011

New logo: Welcoop

Welcoop is a company which provides support, counseling and services to French pharmacies. Recently, it introduced a new corporate identity, created by Saguez & Partners, who also created the recent Sanofi rebrand.

Previous logo.

The new logo contains a profile of a human head, with a rainbow in place of the brain. The new look has been implemented with similar logos for Welcoop's different sub-brands for professionals and consumers.

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This image comes from a brochure and shows the different brands that belong to Welcoop, and their hierarchy.

The identity has been around at least since March.

Welcoop brochure (archive)
Welcoop brochure 2 (archive)

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