Thursday, July 21, 2011

New logo: Kabel Eins

Kabel Eins is one of Germany's ten biggest TV channels with a line-up of mostly American drama series and movies. Today, July 21, it announced that it was about to launch a new look on Saturday, July 23. The new look was created by "Creative Solutions", the in-house agency of Kabel Eins' owner ProSiebenSat.1 Media.

Unusually for 2011, kabel eins will also launch a verbal "audio logo", which rhytmically chants "kabel eins, eins, baby".

Kabel Eins logo from 2008.

The previous look was introduced on February 11, 2008, and the logo above was introduced at the same time. The logo remains mostly the same, with the exception of the "shadow" added behind the '1' figure. The biggest changed will be how the logo behaves on screen.

The classic Kabel 1 mark from the 1990s.

The current logo is a continued evolution on the logo created by Pittard Sullivan Fitzgerald when the channel adopted the name "Kabel 1" in 1994.

Kabel Eins have released one picture showing an example of the new on-screen graphics. One can expect more examples to show up once the new graphics go live.

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