Friday, July 29, 2011

New logo: Neox

The introduction of digital terrestrial television in Spain meant that all the existing television networks were given extra space to launch additional channels. For Antena 3, one of the big national networks, this has so far led to the launch of Neox, Nova and Nitro. This week, on July 27, the youth channel launched a completely new graphics package, created at the German motion design studio Luxlotusliner, with ceative direstion from Juan García Segura.

The typeface used for the channel name remains unchanged, but the colour scheme changes. Previously, Neox used a combination of orange, black and white. In the new look, the logo and much of the text that appears on screen will be yellow and shown on teal-blue textured background, reportedly intended to simulate denim.

Previous logo.

The theme of the idents seems to be blank spaces that suddenly burst with youthful activity.

One ident shows a notebook coming to life. From a video uploaded by antena3visual.

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A t-shirt bursts with activity. From a video uploaded by ChaviCoZGZ.

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There's also a smartphone ident.

Two examples of on-air graphics:

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A break bumper graphics saying "We'll be back in 20 seconds". From a video uploaded by ChaviCoZGZ

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The logo in its pure form against a blue background, as seen between promos. From a video uploaded by InfoAntena3.

The image at the top of this page comes from a video uploaded by Youtube user a3cortinillas.

Dirigentes Digital

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