Wednesday, July 27, 2011

New logo: Red Lobster

Yesterday, July 26, the American seafood restaurant chain Red Lobster announced a new ad campaign. This announcement also marked the official launch of its new logo.

Although the new logo officially replaced the previous one yesterday - for example on Red Lobster's official website and social profiles - it has been around for at least a few months. It was trialled on a newly designed restaurant in Tampa Bay which opened in April.

Previous logo.
The new logo features a refreshed lobster and new typography. It also includes the phrase "Fresh Fish, Live Lobster".

The following images were provided by Red Lobster press:

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A remodeled restaurant.

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Endframe from the new ads.

Press release (archive)
Multimedia press material

1 comment:

  1. I think the most delicious dish of Red Lobster is Red Lobster Shrimp scampi