Thursday, July 28, 2011

New logo: Zaatar w Zeit

Zaatar w Zeit is a Middle Eastern food retailer with locations in Lebanon, the United Arab Emirates, Kuwait, Jordan and Qatar. In May, it unveiled a new logo, created for them by the London design agency Pearlfisher, who will also work on other aspects of Zaatar w Zeit's communication.

The name Zaatar w Zeit translates into "Thyme and Oil". The new logo is a literal interpretation of the name featuring a leaf (thyme) and a drop (oil). In the negative space between leaf and the drop, one can see a Z.

The logo was revealed in the middle of May on Zaatar w Zeit's social networking profiles and was preceeded by a social media campaign about the mystery of the "Missing Z". Later reports say that the new look will be rolled out starting July 20.

Image and video hosting by TinyPic
An ad targeting Lebanese costumers, from Zaatar w Zeit's Facebook profile.

Design Week
Packaging Europe

No comments:

Post a Comment