Thursday, August 4, 2011

New logo: Biokreis

Biokreis is a association for organic agriculture that originated in Bavaria, and is now active in large parts of Germany and Austria. Last week, it presented an updated logo.

Basic aspects from the previous mark remains, such as the concept of two ears of grain that form a circle, but they have been updated and are now have a yellow background. The lowercase rendering of the name should support a "lively" and "friendly" image of the association.

A press release about the new logo was sent out on July 27. It claims that the "official presentation" of the logo will take place at a fair on October 2.

The new Biokreis mark on its own.
Press release (archive)

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