Monday, August 15, 2011

New logo: First Blue Home Finance

Last year, the German bank Deutsche Postbank agreed to sell its Indian finance sudsidiary, Deustche Postbank Home Finance Limited (DPHFL), to the Indian company Dowan Housing Finance Limited. As a result, DPHFL changed its name to First Blue Home Finance at the end of May. The visual identity was unveiled more recently and was designed by Law & Kenneth.

An article about the rebrand was published on August 8 in Campaign India, where it is explained that the two yellow circle in the logo is a though bubble that "signifies the cherished dream of owning a home".

Deutsche Postbank Home Finance Limited logo.

1 comment:

  1. There are now several people that start financing a house, that's why they also start looking for a bank to start getting a home loan or mortgage.