Tuesday, August 23, 2011

New logo: RTL9

The French cable channel RTL9 can trace its history back to the French-language television service of Luxemburg's official broadcaster, founded in the 1950s. Today, it is a general entertainment channel targeting the French-speaking countries, and has often been able to claim the position as the most watched cable-satellite channel in France.

On August 29, RTL9 is launching a new look that will see it replacing the "geometrical shapes" logo it has used in various forms since the 1990s, with four rectangles. The new logo is described as "faithful to the values of the channel", and keeps the "vibrant colours" from the previous logo, representing a diverse programming range for the entire family.

The new look was created by a French motion design agency called Télévision.

Previous logo.

The first version of the "shapes" logo was introduced at some point during the first half of the 1990s. The yellow square was added when the channel changed its name from RTL TV to RTL9, and the bevel effect was introduced around the middle of the last decade.

A montage of the new on-screen graphics has been posted on YouTube:

La zapping du PAF

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