Friday, September 2, 2011

Akademiska Hus (2010)

Akademiska Hus is a Swedish state-owned enterprise, created in 1993 to administer real estate for Swedish universities. If you are studying in Sweden, it is very likely that your classes take place in a building rented from this company.

On March 31, 2010, the company launched a new visual identity. It was a product of a new brand platform that was developed with Forsman & Bodenfors, and the visual identity was created by their design agency Happy F&B.

In addition to the puzzle piece logo, Happy created a "visual toolbox" with typefaces, graphical devices and imagery that should help the company communicate its core values, "expert, active partner and future-oriented".

Previous logo.

According to the company, it had used previous logo since its foundation in 1993. The rebrand was revealed through a press release on March 25, 2010, and launched on March 31.

Happy F&B provided this explanation of their work:
The new identity we have developed accentuates the fact that the people at Akademiska Hus make its function much more than that of a landlord. In collaboration with their clients, they play an active role in developing and constructing new campus area and new environments for knowledge sharing. The new logotype is an aspect of the identity that distinctly mirror that role.

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Basic colours, signal colours and typefaces.

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A standard for graphs and other illustrations.

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Press release March 25 (archive)
Mynewsdesk January 20 (archive)
Mynewsdesk March 25 (archive)

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