Wednesday, October 12, 2011

New look: Marabou Noblesse

Noblesse is a Swedish confectionery product consisting of thin milk chocolate plates with corn flake crumbles that add a "crispy" sensation. Introduced by Sweden's leading chocolate company Marabou about a half-century ago, it is today owned by Kraft Foods.

Last spring, Noblesse received a makeover from the Swedish design agency Silver, who had previously designed most of the packaging for Marabou's products. After some time with a more casual design featuring a hand-drawn coffee cup and friendly script wordmark, this redesign brings back some elegance and premium signals.

Previous logo.

The new design has been around at least since May this year. Some before/after pictures below.

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Previous packaging.

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New packaging.

Dagens Media

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