Monday, October 24, 2011

New logo: Oprah Winfrey Network

So far, the Oprah Winfrey Network (OWN), launched at the beginning on this year, has been something of a disappointment, with ratings below those of Discovery Health, the network that it replaced. However, OWN ramped up its programming when the fall season started on October 10 with the premiere of Oprah's Lifeclass, a new daily program hosted by Oprah herself, and Rosie O'Donnell's The Rosie Show.

Ahead of these premieres, OWN introduced an updated logo. It doesn't stray too far from its predecessor, but removes the serifs, adds some rounded corners, and reworks the lines inside the letters. Just like the previous logo, it can take on several different colors; the blue logo seen above is just one of several variations.

Previous logo.

The previous logo was quietly unveiled with a blog post on the OWN website in Mid-October last year, before hitting screens on January 1. The logo was credited to Bruce Mau Design, while the glossy on-air graphics were created by Bigsmack.

The updated look probably appeared around late September/early October. There doesn't seem to have been any formal announcement.

An odd intemediary "flat" version of the previous logo that was used occasionally.

A green-yellow version of the new logo.

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