Monday, October 17, 2011

New logo: OzTam

OzTam (Australian Television Audience Measurement), the company that collects television ratings in Australia, unveiled a new corporate identity today, October 17.

The new logo was developed in-house, with some assistance from Seven Design, the Seven Network's design team, in the final stages.

From a press release:
"Key design elements of OzTAM’s new logo include:
  • A strong, unique-to-OzTAM font, underscoring the industry-accepted performance metric (‘currency’) that OzTAM ratings provide
  • ‘OzTAM’ has been removed from a solid background, reflecting OzTAM’s moves toward reporting viewing ‘outside the box’
  • Continued use of OzTAM’s well-recognised brand colour blue, demonstrating continuity and the enduring relevance of OzTAM data"
Previous logo.

Press release
The Spy Report

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