Monday, October 10, 2011

New logo: Vix

Vix Technology is a company that creates and operates "Automated Fare Collection" systems and associated technology solutions for the transit sector. Based in Melbourne, Australia, it has offices around the world.

A week ago, on October 3, the company unveiled a new corporate identity that gathered several business units under one common name, Vix. At the same time, Vix adopted a colourful 'pinwheel' symbol.
"Along with the new integrated mobility platform the branding for the business has been changed. The new 'pinwheel' logo has been developed to reflect the unified new business and the six core values of Vix. 'We wanted to signal to both our staff and customers that things have changed both in the way we service our clients and our product offer. This new logo and approach to branding is one of the tools that will help us achieve this.'" - Press release

Previous Vix Technology logo.

Single-colour version of the new logo.

Vix press release

1 comment:

  1. Hi there,
    I've been following your blog for quite some time, as I'm a Brand Storyteller and Strategist, and I run a blog "Ideas Inspiring Innovation" and cover the similar topic of Logos + Corporate Identities. Logo change - or as I like to call it "Identity Evolution" is always a fascinating subject.

    In particular I'm drawn to identifying similar looking logos.

    Let's stay connected.

    BTW, I just noticed the the new VIX logo above looks similar awfully similar Holland-based FrieslandCampina's which recently launched their new logo.

    Keep exploring and discovering the wide wild world of branding!