The Commercial Bank of Africa, headquartered in Kenya, launched a new corporate identity on Monday, October 31. The symbol is a map of Africa created in a style that mimics traditional African art, where the bank's home market has been marked with green. The abbreviation is set in lower-case Klavika Bold.
The new identity was created by Interbrand Sampson, Interbrand's subsidiary in South and East Africa.
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The brand agency Halo has a blog post that provides a bit more information.
While the new identity was officially launched this week, the symbol has circulated on design blogs for months. LogoLounge mentioned it back in April.
Launch ad:
The Citizen
Afrique en ligne
The Star
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