Wednesday, November 30, 2011

New logo: Lifetime Movie Network

Lifetime Movie Network (LMN) is one of two spin-off channels from the popular American women's cable network Lifetime, the other being something called "Lifetime Real Women". It is based around women-oriented movies, specifically the emotional made-for-TV movies that are synonymous with Lifetime. Originally launched in 1998 as part of a wave of new digital cable channels, the channel has achieved some ratings success in recent years.

In its thirteen year history, LMN has gone through many rebrands and at least seven different logos. It has also had a hard time deciding whether it should primarily refer to itself by its full name or its initials, having switched between the two a few times. In the last couple of years, the logo has included both names in Lifetime's typeface, as well as a ring made up of dots.

This year, LMN has rebranded once again, adopting a logo independent of its parent network, with the initials in a rounded "feminine" typeface and some rectangles to immitate film sprockets.

Previous logo.

The new logo has been in use at least since September.

As previously mentioned, LMN has had several logos through its short history. Most of them are presented below:

This was probably the network's first logo.

Probably introduced in the early 2000s.

Introduced around 2006.

When Lifetime adopted a new look in 2008, the spin-offs got matching logos.

Probably also introduced in 2008.

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