Monday, November 7, 2011

New logo: Viverde Hotels

Viverde Hotels is a new hotel concept created by the German travel group TUI. Marketed as an ecologically aware alternative, the company says Viverde is "the Bionade of travel", with relatively small hotels and organic meals. The name is a combination of vivir and verde, the Spanish words for "live" and "green".

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A presentation video shows these four spots morphing into the hotel logo, giving some hints about its symbolism.

The new concept was announced on October 27.

TUI press release
Youtube video
AHGZ Online

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