Wednesday, December 21, 2011

New logo: AMC Networks

AMC Networks is a American media company that owns four cable channels, the most popular being AMC, home of Mad Men. The others are IFC, Sundance Channel and WE TV, that all provide programming for certain niche audiences. Until recently known as Rainbow Media Holdings and owned by the cable company Cablevision, it was spun off as a separate company on July 1 and began trading on NASDAQ. The motion branding agency Loyalkaspar were involved in the rebrand, and this week they posted a case study with some information about the work on their website.

Thw spin-off was approved in March, along with the namechange. The new look was unveiled at The Cable Show in mid-June.

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Stills from a branded intro, created by loyalkaspar.

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loyalkaspar (archive)
Press release July 1
Press release June 14


  1. Certainly not a great piece of typographic work but a good find, thanks for sharing the news.

  2. Glad you liked it. Rumour has it that this company will soon be taken over by a bigger corporation, so you may not have to endure its existence for too long.