Monday, December 5, 2011

New logo: Digital Radio UK

This weekend a new campaign was launched to market digital radio in the the United Kingdom with the slogan "If you love radio, let it live". Behind it was the BBC and Digital Radio UK, an organisation which represents digital radio broadcasters and the transmitter operator.

As part of this campaign, Digital Radio UK introduced a new green "pulse" logo, designed by Lambie-Nairn.

Previous logo.

The logo was revealed on December 1, and was launched the following weekend.

Incidentally, Lambie-Nairn was also behind the corporate identity for the "Freeview" brand used by the digital television service when it launched in 2002.

Freeview logo from 2002.


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