Tuesday, December 13, 2011

New logo: Mentrum

Mentrum is a Dutch care organisation for people with complex psychiatric problems, part of the Dutch mental health organisation Arkin. In November, Mentrum also started offering treatment for serious addiction problems, and introduced a new visual identity, created by Millford Brand-id.
"The logo uses stacked stones. In different cultures stacks of cobbles are placed along the road to mark a route. Travellers add a cobble to the balancing stack making it grow, fall over and be built all over again. Mentrum too is working steadily towards a more balanced human being." - Millford
Millford has a long-standing relationship with Arkin. They were behind its corporate identity back in 2008 when the company was created through a merger, and would later create identities for other divisions.

Previous logo.

Millford Brand-id

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