Tuesday, January 31, 2012

New logo: Deutsche Welle

Deutsche Welle is Germany's international broadcaster, the German equivalent the BBC World Service or Voice of America. It started regular broadcasts in 1953, and now has radio and TV channels around the world in several languages. Today, January 31, it announced a new corporate identity, along with several changes to its television service. It will now operate six television feeds with different mixes of programming in German, English, Spanish and/or Arabic for different regions.

The new programming launches February 6, and one can guess that the new corporate identity launches on that day as well.

New look: Meßmer

Meßmer is a classic German tea brand, dating back to 1852. Last year, its appearance was overhauled with a new package design. The most significant change is a more modern package design with attractive product images and landscapes. The logo got a minor refresh with the new packaging.
"The new package design reflects this high quality adequately and fascilitates through its clear design the optimal orientation on the supermarket shelf - where the favourite tea is found twice as fast." - Press release, translated from German
A press release announcing the new look was sent out on July 18, 2011.

New logo: SOCAN

SOCAN, or the Society of Composers, Authors and Music Publishers of Canada, is an organisation that manages performance rights for composers and music authors by licensing music within Canada. Its American counterpart is ASCAP.

Yesterday, January 30, SOCAN unveiled a new brand identity and logo.

Monday, January 30, 2012

New logos: Thames, Talkback, Retort and Boundless

Today, the UK division of the international TV production company FremantleMedia, that until now has been know as TalkbackThames, underwent a rebranding exercise. The division is now called FremantleMedia UK, and the TalkbackThames name has been replaced by four different names, described as "labels", for different kinds of content: Thames for entertainment, Talkback for comedy entertainment, Retort for scripted comedy and Boundless for factual programming. All logos carry the tagline "Part of FremantleMedia UK".

TalkbackThames was formed through the merger Talkback and Thames, and this rebrand revives to two names as independent brands. Thames is of particular historical significance as it was the London station of Britain's commercial TV network ITV between 1968 and 1992, producing a wide range of quality programmes, making its logo with a London skyline known even outside the UK. Those who had hoped for a return of the skyline are probably disappointed, as the new Thames logo doesn't have anything in common with its predecessors. Instead it is an awkward composition with a shiny purple sphere and a lower-case T.

While the rebrand exercise was announced in November last year, the logos were unveiled more recently, probably today.

The other logos can be seen below.

Olympic bid logo: Madrid 2020

Madrid revealed the logo for its bid to host the 2020 Olympics at an event today, January 30. It is credited to a design student named Luis Peiret* and was inspired Puerta de Alcalá, a monument in central Madrid. The squiggle should be read as the letter M, for Madrid, and the number 20.

*It appears Peiret came up with the original idea for the logo, and that it was later altered substantially by an agency called TAPSA.

New look: Vårdapoteket

Vårdapoteket ("The Health Care Pharmacy") is a Swedish pharmacy chain, one of several formed after the government monopoly on retail pharmacy was abolished and many pharmacies were sold off in early 2010. A summary of all identities launched after deregulation was published here last year. Most pharmacies went for some variation of a cross and the colour green, as did Vårdapoteket.

Last year, the Swedish design agency Stockholm Design Lab developed a visual identity that turns the pharmacies into bright places that stand out in the hospital areas where they are located. Taking inspiration from the human body, SDL worked with illustrator Kari Modén to develop colourful illustrations of organs that could be used for bags, wallpapers and advertising.

New look: Canal 24 Horas

Earlier this month, the Spanish state broadcaster Televisión Española introduced a new looks for its Telediario news bulletins as they started broadcasting in widescreen. The company also operates a 24-hour news channel called Canal 24 Horas, which made made the switch last Friday, January 27, at the same time introducing new graphics based on a shiny abstract globe. The signature red colour and the channel logo were carried over from the previous design.

According the the Spanish media site Frecuencia Digital, the new look was created by motion design studio Vida en Marte, unlike the previously mentioned news bulletins that were designed by Zeligstudio.

Friday, January 27, 2012

Motion branding in 2011

While this is not a strict motion branding blog, the subject is interesting and commonly featured here. With some delay, here's a summary of motion branding projects launched in 2011, mostly graphics packages produced for television broadcasters.

New look: Harry's (2011)

Harrys is a French brand for bread and pastries, originally introduced in 1970 for America-style toast bread. Today it belongs to the Barilla group (who are also behind the German equivalent Golden Toast, mentioned earlier this week). At some point last year (2011), Harrys introduced a new packaging design and logo.

The previous look was introduced in 2008, as part of a misson to offer "simple and good products for daily eating". It gave the brand a more contemporary country-side look, moving away from previous designs that were inspired by the Star Spangled Banner. The current one continues the contemporary path with a playful logo and relatively simple packaging with clear colour-coding.

New logo: Western University

The University of Western Ontario, a public university located in London, Ontario, launched a new brand identity yesterday, January 26. Usually branded as Western University, the new logo combines a wordmark with a shield in the university's signature purple color.

The wordmark uses a custom-made typeface, named Hellmuth after the university founder. The shield comes from the university's coat of arms.

Until now, the university's logo has featured a tower that is a distinctive landmark on the campus. That logo was introduced about eleven years ago.

Thursday, January 26, 2012

New logo: Eurovision Song Contest 2012

The 2011 Eurovision Song Contest (ESC) was won by Azerbaijan's entry, Running Scared with Eldar & Nigar, and that means the Caucasian nation's state broadcaster will be allowed to host this year's competition, and they have chosen for it to take place in the capital of Baku. Azerbaijan has invested heavily in winning the ESC in its efforts to put the country on the map, which also includes two bids to host the Summer Olympics.

While the ESC has used a standard logo since 2004, the broadcasters are also encouraged to produce a supporting identity that makes each contest stand out, internally known as "theme art". The identity for this year's competition was unveiled yesterday, January 25, and is centered around the slogan Light your fire!, a follow-up to last year's Feel your heart beat!. Azerbaijan is sometimes known as "the Land of Fire", and the identity features lots of flames. The central motif is a sort of "flame flower".

The identity was created by London design agency Turquoise, who also designed last year's contest. While the logo and related graphics were unveiled yesterday, the on-air graphics are still under development.

New logo: jcpenney

Less than a year ago, JCPenney unveiled a new logo, created by a young graphic design student named Luke Langhus. That was the most significant logo change for the department store chain since the early 1970s. Perhaps a sign of increased logo turnover, JCPenney unveiled another new logo yesterday, January 23, as part of a major marketing initative, due to launch February 1.

The logo keeps the square from its predecessor, but changes typeface and turns it blue. A larger square with a red outline is added to make the logo resemble the US flag. It reflects the fact that JCPenney is an American brand, and the new pricing strategy, called "Fair and Square".

Wednesday, January 25, 2012

New logo: MundoFox

At the beginning of this week it was announced that a new Hispanic broadcast network is about to launch in the United States. Run jointly by News Corporation through its Fox International Channels division and RCN Television Group from Colombia, it will be called MundoFOX and is scheduled for launch this September.

MundoFox will be a broadcast network, which means it can go head-to-head with the likes of Univision and Telemundo in the competition for advertisers, affiliates and viewers.

The logo above came with the announcement. It remains to be seen if it will be used when the network launches.

New logo: Discovery 3D

Although 3DTV is still often considered a fad, a few broadcasters are committed to the format and are producing new 3D content. One of them is Discovery Networks who launched 3net in the United States in cooperation with Sony and Imax almost a year ago. They are also planning a 3D channel for Europe, this time going at it alone and calling it Discovery 3D. While there doesn't seem to be any formal announcement, Discovery is currently running a corporate promo saying Discovery 3D is "coming soon". The logo above is also shown in the promo.

Tuesday, January 24, 2012

New logo: ITG

Investment Technology Group (ITG) is an American financial research broker. Founded in 1987, it celebrated its 25th birthday yesterday, January 23, and took the opportunity to launch a new corporate identity, created by Landor Associates. The company will now always be known as ITG, the full name will no longer be used.
"ITG's new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG's new brand reflects the firm's cutting-edge technology and unique market perspectives. The new branding was created by Landor Associates, a leading strategic brand consulting and design firm. Of special significance is ITG's new brandline, Decoding Signal from Noise™, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match." - Press release

Monday, January 23, 2012

More4's new look launches

The rebrand of UK digital channel More4, announced back in November, made its debut on screen today, January 23. The creation of the new look was headed by motion design agency ManvsMachine and Channel 4's in-house agency 4Creative.

Five idents show the multi-coloured triangles from the logo come to life in the form of 400 triangular "flippers" on real-life installations. The logo itself is animated in a similar way.

The installations were created by the installation studio Jason Bruges Studio with students from Middlesex University. Music was composed by a Guy Connelly from a band called Clock Opera.

This post has been amended after publication.

New logo: Watch

Today, January 23, saw the unveiling of a new logo for the UK entertainment channel Watch, part of the multichannel broadcaster UKTV. Watch was launched in 2008 and has recently started to solidify its intended position as the company's flagship channel.

The new look was created by DixonBaxi and will launch on screen on February 7. As of today, we only have the logo itself, a black and red sphere. Other elements will probably be released later on.

This will be the third logo change in the channel's short history. The original identity, produced by Red Bee Media, was centered around a large eye. In September 2010 it was replaced by a simpler logo, supported by idents produced by Harriman Steel.

New look: Golden Toast

Golden Toast is German bread brand, originally introduced in the 1960s with inspiration from American toast breads. Today it has expanded into a wide range of breads and is owned by the German bakery company Lieken, which in its turn is a subsidiary of Italy's Barilla Group. Since the beginning of this year, it started rolling out a refreshed packaging design across it portfolio, created by The Brand Union in Hamburg.

In the redesign's aim to enhance the brand, the existing elements have been refreshed and made clearer, keeping most colours and elements from the previous design. The logo has also received a barely noticable update.

New logo: Nexity

Nexity is a leading French integrated real estate company. Last week, it launched a new corporate identity and a new website. Unfortunately, there doesn't seem to be much more information available about it at the moment.

Friday, January 20, 2012

New logo: World Movies

World Movies is an Australian art-house movie channel with foreign films and related content. It is owned by the public Special Broadcasting Service (SBS) and is available on the country's subscription television platforms.

Back in August, World Movies introduced a new look, created by the Australian broadcast design firm Ink Project. The entire graphics package is based around the zoetrope, the original form of motion pictures, its name incidentally meaning 'wheel of life'. Graphics use a flickering effect to mimic the zoetrope, and slanted bars reminds us of the slits through which one can see the moving image. A new logo was created using these bars. The graphics also feature an inspirational musical score was composed by Groove Quantize.

New logo: Au

Au is the brand for mobile phone services from the major Japanese telco KDDI. On Monday, January 16, it launched a new visual identity, along with the slogan "New Freedom" (あたらしい自由 in Japanese). It keeps the signature orange colour, but introduces a new lettermark with a more unique typeface.

Thursday, January 19, 2012

New look: 24Kitchen

24Kitchen is a new TV channel brand introduced by News Corp's international cable channel arm, Fox International Channels (FIC). As the name suggests, it is a brand for food channels. The first launch took place in the Netherlands, where 24Kitchen launched on October 1 last year.

FIC were open from the start about their intentions to launch the brand it other markets, and had already introduced to Portugal and some markets in the Balkans by the end of the year.

The visual identity for the new brand was designed by the Argentinian motion design studio Lumbre with FIC.

The idents are based on food-related adjectives (delicious, healthy, red, green, brown, orange) that appear in a large typeface on screen and are expressed through tasty images of food that slide across the screen in creative combinations.

New logo: Fayat

Fayat is a French construction company involved in buildings and public works. It recently adopted a new logo with a "yellow mark" following a recent reorganisation. The new corporate identity is credited to MàLT, a French branding agency.

Wednesday, January 18, 2012

New look: Telediario

Telediario is the primary news programme from the Spanish state broadcaster Televisión Española (TVE). It has been on the air since 1957, and still maintains a leading position.

Last week, on January 14, TVE's news programmes finally made the switch to the widescreen format, which also meant new visual identities for Telediario and the other new programmes - La2Noticias, Los Desayunos and the regional news programmes.

Telediario's new look was created by the Spanish broadcast design agency Zeligstudio, who were also behind the previous design. The new look brings a coherent logo system with lettermarks for each programme. Intros and graphics are based around "aerodynamic" forms that create a world map.

New logo: Pure

Pure is a British consumer electronics company, primarily concerned with manufacturing digital radios and audio equipment. Last week (January 10), at the Consumer Electronics Show in Las Vegas, Pure unveiled a new brand identity. Created by Lambie-Nairn, it brings a new wordmark which is supported a series of watercolour shapes described as "expressions".

Tuesday, January 17, 2012

New logo: Biedronka

Biedronka (which is Polish for "ladybug") is a large Polish discount store chain with close to 1,000 stores. It introduced a refreshed logo recently, created by an agency called Duda Polska and launched this week with a campaign.

The new logo retains most elements from the previous logo - the rounded frame, the colour scheme, the ladybug and the slogan "Low Prices Everyday" - but gives them a much needed update. In commercials and advertising, the ladybug appears as a animated mascot.

New look: SporTV

SporTV is a major sports channel in Brazil, owned by Globo, a major Brazilian broadcaster. Last year it launched a new look, created by the American broadcast design agency Troika Design Group.

Monday, January 16, 2012

New look: TVI24

TVI24 is a Portuguese news channel, launched in 2009 to compete with the market leader SIC Notícias and the state broadcaster's RTP Informacão. On January 9, it introduced a new look with a revised logo and brash 3D graphics.

New logo: Gloob

Gloob is an upcoming children's channel from the Brazilian broadcaster Globo, due to launch later this year on its satellite platform Globosat. The logo was unveiled last week and is made up five colourful letters in disproportionate sizes, reflecting the "cheerful, colourful, curious, playful and irreverent personalities of Brazilian children". It appears the logo was created in-house at Globosat.

New look: Fox (2011)

The American broadcast networks tend to revise their on-air appearance almost yearly, usually introducing new graphics to coincide with the start of the autumn schedule. This also applies to the market leader, the Fox network, which has been working with Troika Design Group to create its on-air identity since 2005. The latest edition came last autumn and builds on the "So Fox" campaign that started in 2008. The identity is largely based on shots of on-air talent and big fast-moving type.

Friday, January 13, 2012

New logo: TV4 News

Sweden will get a round-the-clock news channel on January 24, when the TV4 Group launches TV4 News. In addition the updates and rolling news coverage, the channel will include some local current affairs shows and content sourced from the BBC and CBS.

The logo and ident for the channel were revealed yesterday. The logo was created by Ohlsonsmith, which has long worked with creating logos for the TV4 Group. The on-air identity was created by a team of TV4 employees and outside consultants. It was designed to have a premium feel and to be "quick, professional and always present". Identity spots show white glowing shapes form a map against a dark surface.

More on: Discovery Max

Back in October, it was announced that Discovery Networks International were launching a new free-to-air channel in Spain, called Discovery Max. The launch took place yesterday, January 12. Shortly before that, it was revealed that UK design agency Form had created the logo and visual identity system for the new channel. The on-air identity is credited to Discovery's in-house team in London.

Form created a simple logo with "gravitas" and a signature upwards slant which is repeated in other marketing material. The blue gradient seen in the primary version of the logo is supplemented by alternative red, yellow and green palettes.

Thursday, January 12, 2012

New look: TV Land

The American cable network TV Land was once dedicated to classic TV, but is now fully repositioned as network for people in their 40s and 50s with both classic programming and original productions, mostly sitcoms. This profile that was solidified with the breakout hit Hot in Cleveland. Last year, the network introduced a new on-air look, created by Trollbäck + Company in New York.

Trollbäck has a long relationship with TV Land, which was one of the studio's first clients. They first delivered a graphics package for TV Land back in the year 2000, when it was still a network purely devoted to retro television. Another package was introduced in 2007, when the network had started its transformation into an entertainment network for baby boomers in general with original productions.

The new look is based on simple 3D graphics in several bright colors centered around the TV Land logo. Trollbäck created several "flipping" devices based on the shape of the logo. A slab serif typeface is used for all text.

A montage of the new graphics can be found of Trollbäck's website, and several stills are available below.

New logo: Groen

Groen is a Belgian political party representing Green politics in Flanders. Yesterday, January 11, it unveiled a new party logo along with the the tagline Werkt voor iedereen, meaning "Works for All".

The previous logo was allegedly introduced eight years ago. It included an exclamation mark that has been removed with the new logo, as it wasn't seen as fitting a party that aims to be moderate and listening, and has established itself as a movement which is "here to stay".

And yes, it has already been pointed out that the new logo is very similar to similar to the Groupon logo.

Wednesday, January 11, 2012

New logo: Universal Pictures

Of the "big 6" movie studios in the United States, five were founded in the 1910s. The two oldest, Paramount and Universal, were founded in 1912, meaning this year is their 100th anniversary. It has become customary to celebrate these anniversaries with altered versions of the animations the studios use to open their films. This time, the 100-year-olds have not only adapted their existing intros, they have introduced completely new animations. Paramount was first to reveal its new intro in December, and yesterday, January 10, it was time for Universal Pictures to reveal its anniversary intro.

Unlike Paramount, Universal has also introduced introduced a new logo-type, finally ditching the Copperplate-like letters for something resembling Gotham.

At the moment we only have a static version of the new intro. Universal are saving the fully animated version for the premiere of The Lorax in February. After this the new intro will be used on all new films, presumably with the phrase "100th anniversary" removed next year. The current Universal intro was introduced in 1997.

New logo: Belkin

Belkin International is a computer hardware manufacturer in California. Among its products are several accessories that "help all of us stay seamlessly connected to the people, activities, and things we love". Yesterday, January 10, Belkin unveiled a new corporate identity at the Consumer Electronics Show in California.

Update: The new identity was created by Wolff Olins.

Tuesday, January 10, 2012

Logo roundup: December 2011

Finally, here's the logo roundup for December 2011. If you've looked through the year in review posts, you've probably seen most of them already, but this post includes a few more examples.

As usual, readers are encouraged to suggest entries they feel are missing in the comments section or through Twitter.

New logo: Fifth & Pacific Companies

Liz Clayborne Inc. is an American fashion company, probably most known for the eponymous fashion brand, which was recently sold to J.C. Penney. As a consequence, the company unveiled a new name last week, on January 4. The company will now be called Fifth & Pacific Companies and will continue to focus on the Kate Spade, Lucky Brand and Juicy Couture brands.

The name is intended to reflect the company's roots in New York and Los Angeles, the "Fifth" part referencing Fifth Avenue. Philadelphia branding firm Bailey Brand Consulting developed the new corporate identity. The logo is intended to portray a street sign.

Monday, January 9, 2012

More on: Cloo

Back in August, the American cable network until then known as Sleuth was renamed. The crime and mystery series channel would now be known as Cloo, a name that is ownable, but perhaps a bit silly.

USA Networks hired motion design studio loyalkaspar to design the new on-air graphics for the channel, and last week they posted the result on their website. Loyalkaspar created six different graphics packages, all based on different crime settings. The Cloo logo is integrated into each scene as an object that can be regarded as an actual clue relevant to the situation.
"The concept was simple: clues are everywhere, if you just know where to look. Representing that idea visually we set out to create six unique packages, all based on iconic crime and mystery scenarios, where the CLOO logo lived in place of a piece of evidence at a crime scene. Integrating live-action footage with completely CG environments, the CLOOs ran the gamut from gold bars in a bank robbery to USB drives in a computer hacking to microscopic evidence in a forensics lab; all situations a mystery-obsessed viewer would feel at home in. Like the team at USA we’re fanatics too, and hope that came through in the brand!" - Loyalkaspar

New logo: Intersnack

Intersnack is a German corporation that produces and markets salted snack foods, like chips, nuts and other snacks. It has activities in several European and owns many high-profile brands that are strong in their local markets, including Chio, Funny-Frisch, Vico, Kelly's, Bohemia and Pom-Bär.

At some point last year, it introduced a new logo, created at KW43 in Düsseldorf. German designer Peter Kohl says he developed the new identity for KW43.

Friday, January 6, 2012

TV logo roundup: July-December 2011

Six months ago, I posted a roundup of TV logos that had been unveiled or launched in during the first half of 2011. It proved quite popular, so here's the TV logo roundup for the second half of 2011, a period that has also been quite eventful. Of the more than 50 logos included in this roundup, many have been featured as individual blog posts, and one can usually read these posts by clicking on the logos.

Thursday, January 5, 2012

New logo: Life OK

On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on December 15.

Compared to the channel it replaces, Life OK aims more widely at what is described as a "multilayered" urban and rural audience who are content with life, hence the name "Life OK". It will be somewhat more similar to the company's succesful Star Plus channel, and doesn't use the "Star" prefix as its aims to build an independent identity that doesn't portray it as spin-off from Star Plus.

To identify itself, the channel uses a few friendly figures in bright colors, and a matching wordmark.

New logo: Air Inuit

Air Inuit is a small Canadian airline that operates passanger and cargo services to Canada's Arctic regions. Having used an out-dated three-stripe logo for decades, it unveiled a new look in December. The new airplane liveries show three interwoven birds on the tailfin and the end of the fuselage.

Nunatsiaq Online published an image of the new livery on December 4. The new look is yet to launch on Air Inuit's website.

Wednesday, January 4, 2012

New logo: Detskiy

Detskiy (Детский), essentially meaning "Children's", is a Russian TV channel for kids between 6 and 12, available on cable and satellite, providing a popular alternative to Western children's channels. It was launched in 2006 and belongs to a company called "Content Union", which also owns some movie channels.

On December 20, the channel launched a new look, with a new logo. The rebrand also brings five new characters, intended represents the interests of its viewers, including Smelchak ("daredevil") who loves adventure and sports and Ymnik ("Egghead") who is fascinated by science. The character, the new logo and other design elements take the form of stickers that are put on various surfaces in station IDs and graphics.

The redesign was entirely created in-house. The company's other channels will allegedly also be rebranded this year.

New logo: TCM Autor

Shortly before Christmas, on December 21, Turner Broadcasting System announced the launch of a new TV channel in Spain. It will be a niche movie channel called TCM Autor, and extension of the TCM brand. Launching February 1, it will screen independent movies and foreign cinema and will be somewhat more risky than general Hollywood fare.

TCM Autor replaces another TCM channel, the somewhat tautologically named TCM Clásico. It was launched to house older movies that had been displaced from the original TCM channel's schedule.

The logo came with the announcemenet and can be seen above. It's a new take on the exisiting TCM logo.

Tuesday, January 3, 2012

New logo: Vietnam

Less than a year ago (January 26, 2011), the Vietnamese tourism administration unveiled a new logo to market the country to tourists. It was selected through a contest and featured a multi-colored star and the tagline "A different orient". It did however face widespread criticism and was eventually withdrawn.

Last week, the government agencies responsible for promoting Vietnam as a tourist destination unveiled another new logo, as well as a new slogan, "Timeless charm".

In the new logo, the V has been turned into a lotus flower with five petals in different colors. The five colors are said to represent different kinds of tourism, for example green for eco-tourism and orange for culture and history. The logo is credited to an artist named Tran Hoai Duc.

The new logo is to replace Vietnam's existing tourism logo, which was reportedly introduced in 2005 and features a torch and the tagline "The hidden charm".

New logo: Renova Energia

Tátil, the Brazilian agency that rose to worldwide fame after designing the logo for the 2016 Olympics, unveiled the results of another project last month. It was a new corporate identity for Renova Energia, a company building a large wind farm complex in Bahia, Brazil.
"The new logo symbolizes than a change: it indicates the arrival of a new positioning, and also reinforces the mission of Renova, which is to originate, develop, deploy and operate enterprises that respect the environment and the communities in which it operates. Thus, the new logo symbolizes pioneering, high levels of corporate governance and innovation. Renova Energia celebrates the achievements of the present, but with the eyes directed at the future, innovating more and more." - Tátil, translated from Portuguese

Monday, January 2, 2012

New logos: Viasat Film

Today it was announced that the Nordic pay TV brand TV1000 is about to disappear. The movie channels associated with the TV1000 brand will instead be renamed "Viasat Film", sitting neatly next to the sports channels called "Viasat Sport".

The TV1000 brand has a relatively long history, dating back to 1989 when it started broadcasting as a single premium channel for viewers in Sweden, Denmark and Norway. Later on, it firmly positioned itself as a movie channel and has expanded into a portfolio of six thematic channels. With the rebrand all but one of these six channels will also get an HD simulcast.

The press release doesn't give any rationale for scrapping the TV1000 brand, other than the generic claim that "the time has come for a change". There doesn't seem to be a major shift in content, other than the fact the Viasat Film will not include any pornography. Erotic movies has been a fixture of TV1000 since its launch, but did no longer fit with the family-friendly brand Viasat are trying to build.

The rebrand takes place on March 1 in the Nordic markets. The company also owns several TV1000-branded movie channels in Central and Eastern Europe, but they will apparently retain the TV1000 brand.

New logos for all six channels were released today, and are displayed below.

New look: AB1

AB Groupe is a French media group which owns several cable TV channels. During 2011, many of them have been given new looks, including the documentary channel Encyclo, the history channel Toute l'Histoire, the animal channel Animaux and the general entertainment channel RTL9. The last channel to get a new look was its flagship entertainment channel AB1. Some sources say the new look was launched in December.

The French motion design and production company Télévision created three break bumpers where different objects make up the letters P, U and B. "Pub" is an abbreviation of the French word for advertising, publicité, and is legally required to appear in front of commercial breaks.