Monday, January 30, 2012

New logos: Thames, Talkback, Retort and Boundless

Today, the UK division of the international TV production company FremantleMedia, that until now has been know as TalkbackThames, underwent a rebranding exercise. The division is now called FremantleMedia UK, and the TalkbackThames name has been replaced by four different names, described as "labels", for different kinds of content: Thames for entertainment, Talkback for comedy entertainment, Retort for scripted comedy and Boundless for factual programming. All logos carry the tagline "Part of FremantleMedia UK".

TalkbackThames was formed through the merger Talkback and Thames, and this rebrand revives to two names as independent brands. Thames is of particular historical significance as it was the London station of Britain's commercial TV network ITV between 1968 and 1992, producing a wide range of quality programmes, making its logo with a London skyline known even outside the UK. Those who had hoped for a return of the skyline are probably disappointed, as the new Thames logo doesn't have anything in common with its predecessors. Instead it is an awkward composition with a shiny purple sphere and a lower-case T.

While the rebrand exercise was announced in November last year, the logos were unveiled more recently, probably today.

The other logos can be seen below.

The outgoing TalkbackThames logo.

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