Friday, January 6, 2012

TV logo roundup: July-December 2011

Six months ago, I posted a roundup of TV logos that had been unveiled or launched in during the first half of 2011. It proved quite popular, so here's the TV logo roundup for the second half of 2011, a period that has also been quite eventful. Of the more than 50 logos included in this roundup, many have been featured as individual blog posts, and one can usually read these posts by clicking on the logos.

MTV HitsMTV Hits

MTV introduced its new logo internationally on July 1, which also meant new logos for the many thematic music channels (MTV Hits, MTV Dance, MTV Rocks etc.)


The American bilingual Latino channel Sí TV was relaunched as NuvoTV on July 4.

Italia 2

Italia 2 is a new Italian digital channel, a spin-off from Italia 1.

Fox History & TravellerFox History & Traveller

What was once the Indian version of The History Channel has gradually transitioned to a travel format to become "Fox History & Traveller". In July, the channel adopted a new look where the word "Traveller" was made bigger, and later in the year they shortened the name to "Fox Traveller", acknowledging that the history genre had been abandoned.

Kabel EinsKabel Eins

The medium-sized German commercial channel Kabel Eins launched a new look on July 23.


The British shopping TV company Sit-Up Channels changed its name to Bid Shopping and launched new consitent logos across its three channels on August 1.


ZDFinfo, a digital channel from the German public broadcaster ZDF got a new logo on September 5.


July 27 brought a new  look to Neox, one of the many new digital terrestrial channels in Spain, created by Luxlotusliner from Germany.

Sporting TelenetSporting Telenet

After securing major sports rights, the Belgian cable company Telenet decided to rebrand its sports channels. What was once known as Prime Sport became Sporting Telenet in July.


The American Cinemax premium movie channels introduced a new, edgier, look.

NBC SportsNBC Sports

The awaited announcement that the cable sports channel Versus would become the "NBC Sports Network" following the NBCUniversal-Comcast merger finally came on August 1. At the the same time, a new logo was unveiled for NBC Sports, to be used both for sports broadcasts on the NBC network and the new cable network from January 2.

World MoviesWorld Movies

World Movies, an Australian movie channel dedicated to independent film, got a new look in August.

Sky Sport GermanySky Sport Germany

Germany's pay TV broadcaster Sky Deutshcland introduced new look across its sports channels in August.


Sat.1, one Germany's largest commercial broadcasters, launched a refreshed version of its class "ball" symbol on August 16.


NBCUniversal-owned crime and myster network Sleuth got a new name on August 15 when it adopted the ridiculous, but ownable, name "Cloo".

TV3 (Norway)TV3 (Norway)

TV3, one of the most watched TV channels in Norway, launched a new look on August 15.


RTL9, a popular French-language cable channel introduced a fresh new look on August 29.

Discovery Real Time (UK)Discovery Real Time (UK)

Discovery Real Time, a UK lifestyle channel owned by Discovery Networks, introduced a new look.


Sweden's TV8 adopted a new look in September.


The French animal-themed channel Animaux launched a new look on September 5.

RTL Crime

RTL Crime, a new digital channel dedicated to crime series and documentaries from the Netherlands' biggest commercial broadcaster, launched on September 1. The logo and on-air graphics were designed to be "bright and friendly".

Moskva 24

Moskva 24, a new information station for Moscow, launched on September 5.


The Canadian Cartoon Network-equivalent Teletoon launched a new look in September, with a slightyl remodeled logo.


Treasure HD, a minor Canadian specialty channel, became "Hifi Music+Art" around August/September.


The popular Hindi movie channel StarGold introduced a new logo on September 10 as part of an ongoing corporate rebrand.

Nova TV (Bulgaria)Nova TV (Bulgaria)

The major Bulgarian broadcaster Nova Television introduced new looks across its four channels on September 12.


Spanish digitial terrestrial broadcaster VeoTV introduced a new logo.


Challenge, a UK channel deidcated to game shows, was given a new look with 8-bit aestethics on September 13.

Peretz TVPeretz TV

Russian entertainment network DTV was rebranded in October as Peretz TV, which translates as "Pepper TV".

Peretz TV

24Kitchen, a new food TV channel from News Corporation, launched in the Netherlands on October 1. It later expanded into markets in East Europe.

Television 4

Described affectionally as "the new TV channel you don't want", Television 4 is a new Australian digital channel with instructional programmes and infomercials. It launched around Australia on September 18.

RTP NRTP Informação

Portugal's state broadcaster RTP renamed its news channel on September 19. It used by be called RTP N, but now goes by the more descriptive label RTP Informação.

HD TheaterVelocity

Discovery rebranded its HD-only network HD Theater into Velocity, a network for "upscale men", on October 4.


The French horse racing channel Equidia was split into two on September 20, confusingly named Equidia Live and Equidia Life.

BBC EntertainmentBBC Entertainment

A new look for BBC Entertainment was unveiled in September. It didn't launch on screen until a few months later.

Paris PremièreParis Première

The popular French cable/satellite channel Paris Première revealed a new logo in September.

History 2History 2

The History Channel spin-off History International was relaunched as a broader channel on September 26 is now called History 2, or H2 for short.


Sportsnet, a Canadian groups of sports channels, were given a thourough rebrand on October 3. Troika Design Group created the identity with Sportsnet's in-house team.

Sky 3DSky 3D

Sky 3D, the 3D channel from Britain's pay TV platform Sky, launched an amazing new look to celebrate its first birthday on October 1, along with this colourful logo.

Lifetime Movie NetworkLifetime Movie Network

The Lifetime Movie Network, an American cable network with movies for women, introduced a new look in this period.

Oprah Winfrey NetworkOprah Winfrey Network

The Oprah Winfrey Network decided to simplify its logo after less than a year on air.

Castilla-La Mancha TelevisiónCastilla-La Mancha Televisión

The regional public broadcaster for Castilla-La Mancha in Spain introduced company-wide rebrand on October 3.


Kommersant-TV, a new Russian news channel, got an unconventional on-air identity from DixonBaxi and AllofUs.

Sky KrimiSky Krimi

Having  introduced a new look for its sports channels in August, the German pay TV broadcaster Sky Deutschland introduced a new look for its crime series channel Sky Krimi in October.

Canada's answer to the Travel Channel, Travel+Escape, introduced a new look on November 1.


Norway's state broadcaster, NRK, introduced new logos across its three channels on October 11.

VeoTVDiscovery Max

In October it was announced the Discovery Communications would launch a new free-to-air channel in Spain. Discovery Max replaces the national channel VeoTV on January 12.

Comedy Central Extra Netherlands

The Netherlands got its third version of Comedy Central on November 1 with the launch of Comedy Central Extra.

The Comedy NetworkThe Comedy Network

Canada's answer to Comedy Central is called The Comedy Network, and launched a completely new look on November 1, replacing the cheesy crayon writing with a simple wordmark.

Belarus 1Belarus 1
LadBelarus 2

The Belarusian state broadcaster, Belteleradio, unveiled new looks and names for its television channels in late October. The first channel relaunched as "Belarus-1" on November 5. The second channel, previously known as "Lad", relaunched as "Belarus-2" on November 14.


SoHo is a new HBO-style premium channel launched on October 31 by New Zealand's pay TV platform Sky. The simple and versatile logo goes well with a graphics package created by the Australian motion branding studio Tactic.


On November 3, it was announced that the UK digital channel More4 will relaunch as a lifestyle channel in January, with a fresh new look.

Ale Kino!Ale Kino+

Canal+ in Poland rebranded its seven thematic channel by adding a 'plus' to their names and giving them similar logos. The French Canal+ went through a similar exercise in May.

AXN Spin

The launch of AXN Spin, a new Polish channel aimed at young people, was announced in November. The logo is very similar to the one used by its Latin American sister channel, Sony Spin, which launched in the spring.

The Polish version of the Crime & Investigation Network became "Polsat Crime & Investigation Network" after its owner made a deal with the local commercial broadcaster Polsat.


Poland got a new package of premium movie channels when nPremium launched, replacing the existing movie package nFilm. The new visual identity was created by Mamastudio.


Austria's most watched TV channel, ORF 2, unveiled a new look on December 13, due to launch on January 9.

Star OneLife OK

Life OK, a new entertainment channel from India's Star Network launched on December 15, replacing the youth channel Star One.


Finland's state broadcaster YLE revealed a new logo on December 19. The big change takes place in March when the new logo launches on Finnish TV screens.

CTV News ChannelCTV News Channel

Canada's CTV News Channel got a new look on December 19.


Detskiy, a Russian cable channel for kids, launched a new look on December 20.

TCM AutorTCM Autor
Turner Broadcasting announced a new movie channel for Spain on December 21. TCM Autor launched February 1, replacing TCM Clásico.

NHL NetworkNHL Network

NHL Network, the network dedicated to the National Hockey League, got a new look on December 26.

Btv LadyBtv Lady

The broadcaster behind the Bulgarian sports channel Ring.BG decided to do 180 degree turn and replace it with a women's channel called Btv Lady, which launched on January 28.


A new look for KIKA, the children's channel from the German public broadcasters, was unveiled in December. It will launch in February and was created with DMC in Munich.

Star TVStar TV

The Turkish network Star TV also introduced a new look last year.

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