Thursday, February 23, 2012

New logo: Rana (2011)

Giovanni Rana is an Italian chef, entrepreneur and food celebrity who has lent his name to a number of Italian food products. They are marketed in both Italy and some foreign markets, including the US and the UK. Last year, Rana's food products started phasing in a new look in the Italian market.

Previous logo.

The logo has been refreshed, making it more typographically acceptable. Packaging for pasta-based products still features Rana's friendly visage.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

It seems this rebrand only concerns the domestic Italian market, the foreign markets continue using a different package design.

There doesn't seem to have been any formal announcement of the new look, but the new logo has been used at least since October last year.

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