Tuesday, February 28, 2012

New logo: Rede Record

Rede Record is Brazil's second largest television network. Last weekend, on February 26, it introduced a new logo which is a revitalized version of the network's previous logo. The intention has been for the new logo to be more "modern and current". It stays faithful to the 3D graphics that the Brazilian networks have embraced since the 1980s, but infuses some more contemporary app icon aesthetics.

The rebrand, which also includes a bunch of IDs and graphics, involved more than 30 creative professionals.

Previous logo.

Record's news channel, Record News, has introduced a matching logo.


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