Tuesday, February 7, 2012

Spanair brand history

On January 27, the Spanish airline Spanair became one of the first European airlines this year to suspend its operations, followed by Hungary's Malév within a week, and perhaps more to come as debt-burdened governments withdraw support from loss-making airlines. To mark Spanair's demise, here's a summary of how the airline's corporate identity has changed through the years.

Spanair was formed in December 1986, and commenced flights in March 1988. The logo at the top of this page was probably the airline's first logo, a wavy orange-blue symbol and a Berling Bold wordmark. It was initially a charter airline, and the planes had a plain white livery with the symbol on the tailfin.

Spanair livery, used for most of the 2000s. Photo by Andy Mitchell (CC-BY-SA).

An updated version of the logo was introduced in the late 1990s, but it didn't bring any substantial changes to the livery besides the logo change.

Spanair was identified by a wavy symbol until 2009 when it was time to create something completely new. The airline commissioned Morillas Brand Design who came up with two options that were put up to an online vote in May 2009. The winning alternative was called "Mundo" and was introduced during the same month.

Spanair's final livery. Photo by curimedia (CC-BY).

On the 2009 rebrand:
Brand New
Easier Travel
Timetable archives:
Airline Timetable Images


  1. Something important you are missing is that in the wavy logos, the brown represents the mountains of Spain and the blue the Sea

    1. Thanks for that additional information. I wrote this article partially in the hope that someone would provide more information about the historical logo.

      Do you have a credible source to back up your claim about the meaning of the original logo? If you do, please provide it and I'll update the article.