New logo: Kiev

Kiev, the capital city of Ukraine, has held a contest to select a new logo. After a public appeal, ten entries were selected and put up to an online vote between February 6 and March 6. The entry that got the most votes can bee seen above and features four blobs in different colours, all representing different aspects of the city:

• A blue drop for the Dnieper River, which runs through the city
• A green chestnut for Kiev's parks
• A yellow dome for the temples
• A red heart characterising Kiev as a city where there is love and goodness. It also resembles the wings of Michael the Archangel, who is depicted in the city's coat of arms.

Is also included a slogan, which translates as "The city where it all starts". The logo was created by the marketing company fedoriv.com and a design bureau called Karandash.

Unlike many other online logo contests, voters were treated with a large amount of images, explaining the logo and showing applications. You can still see them on the logo voting page at http://newlogo.kiev.ua/. The other entries, and a selection of images from the winner are presented below. A design process montage can be found here.

Second place.

Third place.

Fourth place.

Fifth place.

Sixth place.

Seventh place.

Eighth place.

Ninth place.

Tenth place.

Some identity application for the winning entry:





























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