Monday, March 26, 2012

New logos: SRF radio channels

The rebrand of Switzerland's state broadcaster SRG SSR continues. Last week, new logos were unveiled for its six German language radio channels, to be adopted by the end of 2012.

The Swiss-German television and radio departments, Schweizer Fernsehen and SR DRS, merged last year to form Schweizer Radio und Fernsehen (SRF). Now it is time to replace the old division brands with the SRF mark. For the radio channels this means adopting a new SRF Radio prefix, for example DRS 1 will become Radio SRF 1. The TV channels are also getting new names.

SR DRS' previous logos were introduced in late 2007.

Previous DRS logos.

The cultural channel, DRS 2, becomes "Radio SRF 2 Kultur" with this rebrand. SRF's three TV channels will also be renamed to adopt the SRF tag (SF 1 becomes SRF 1, SF zwei becomes SRF zwei, etc.).

The new radio logos were unveiled with a press release on March 22. The SRF logo was unveiled back in 2010.

The outgoing logo for SR DRS.

The SRF logo.

SRG SSR press release (archive)
SRF (archive)
DRS (archive)


  1. Much more expressive makes the old ones look very dull

  2. i love your blog keep the good work up good luck and thank you for every thing

  3. Horrible Logos, no consistency at all. Guess the brand design wasn't made by swiss graphic designer...