Wednesday, April 11, 2012

New logo: KDU–ČSL

KDU–ČSL is a minor political party in the Czech Republic. Those six letters are an abbreviation of Křesťanská a demokratická unie – Československá strana lidová, which translates as "Christian and Democratic Union – Czechoslovak People's Party", hinting at the party's Christian democratic ideology. In March, it unveiled a new party symbol, a stylized lime leaf that represents the party's "relationship to traditions, bond with the land, the countryside and the homeland" (my translation).

It should be noted that neither the symbol nor the wordmark are new. The wordmark has been used as party logo for a few years, and the leaf has been used as an election symbol at some point. But this rebrand seems to make the leaf a permanent part of the logo and settles on a single colour scheme.

Previous logo.

An older KDU–ČSL logo.

Horizontal version of the new logo.

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KDU–ČSL news (archive)
Manual (archive)
KDU–ČSL logo page
KDU–ČSL old logo page

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