May was an exciting month for rebrands this year. Not only was there the annual crop of companies launching new corporate identities for their shareholder meetings, several TV channels unveiled new looks at the TV upfronts. And there were also several other high profile rebrands from around the world.
As usual, readers are encouraged post a comment if there's something significant missing. Previous editions of the logo round-up can be found here.
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| Lifetime American cable channel. Created by: Leroy + Clarkson Revealed: May 2 The Branding Source Brand New | |
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| Shutterstock A stock image agency. Created by: Lippincott Revealed and launched: May 2 The Branding Source Brand New | |
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| UNS Energy An American electricity corporation, previously known as UniSource Energy EON press release | |
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| Oman Football Association Oman Football Association (archive) | |
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| Haiti New tourism logo Created by: Xavier Delatour Revealed: May The Branding Source | |
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| Konzerthaus Berlin Concert hall in Berlin. Created by: MetaDesign The Branding Source | |
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| Deutscher Tennis Bund The German tennis federation Revealed: May 8 Deutscher Tennis Bund (archive) Design Tagebuch | |
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| Nelco Indian technology company. Launched: May The Branding Source | |
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| TV Land American cable channel. Revealed: May 9 The Branding Source Brand New | |
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| TU A new digital telecommunications brand from Telefonica. Created by: SomeOne Revealed: May 9 SomeOne (archive) Brand New | |
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| PZU Major Polish insurance group. Revealed: May 10 Launched: May 12 (?) The Branding Source Brand New | |
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| Marketwire A press wire service. Revealed: May 10 Press release (archive) Brand New | |
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| CY 2012 EU The logo the Cypriot Presidency of the Council of the European Union. Revealed: May The Branding Source | |
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| NYSE Euronext Owner of several stock exchanges, including the New York Stock Exchange. Created by: Interbrand Revealed and launched: May 14 The Branding Source Brand New | |
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| Australian Youth Orchestra Created by: Landor Associates (Sydney) Launched: May The Branding Source Desktop | |
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| Bravo Canada A Canadian cable TV network. The Branding Source | |
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| Telemundo A major US-Hispanic TV network Revealed: May 14 Launches: Later this year Press release (archive) Brand New | |
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| Cartoon Network Too A spin-off from Cartoon Network in the UK. The Branding Source | |
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| Qatar Chamber Formerly the Qatar Chamber of Commerce & Industry Created by: Vahid Associates Revealed: May 16 The Branding Source | |
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| Viceroy Spanish watch brand. Created by: Morillas Morillas (archive) Brandemia | |
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| Toplofikatsiya Sofia Bulgarian district heating company Created by: Nevena Koleva Revealed: May 17 The Branding Source | |
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| Sotoviy Mir Russian mobile phone retailer Created by: Fitch Popsop | |
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| Ghana Oil Company Launched: May | |
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| Radio Rock (Finland) Finnish radio network Launched: May 21 Created by: 358 The Branding Source | |
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| TV 2 Play Danish online TV service, previously known as TV 2 Sputnik. Launched: May 21 The Branding Source | |
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| Hibu UK telephone directory company, currently known as the Yell Group. Created by: Landor Associates Revealed: May Launched: July 26 (scheduled) Yell Group (archive) DesignWeek The Branding Source | |
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| Schwartz British spice brand Created by: Brandopus BrandOpus press release (archive) BrandOpus blog (archive) The Branding Source DesignWeek Popsop | |
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| Mondelez International A new global snacks company formed by splitting Kraft Foods Revealed: May 23 The Branding Source | |
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| OUTtv Canadian cable network Created by: B'stro Revealed: May 23 Launched: July 2 The Branding Source | |
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| Polycom Creates telepresence solutions Revealed and launched: May 24 The Branding Source Brand New | |
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| Australian Associated Press Australia's national news agency Created by: Charles Elena Design Revealed: May 24 The Branding Source | |
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| Exelon American energy corporation. Revealed: May 24 The Branding Source | |
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| Badminton World Federation Launched: May Badminton World Federation (archive) Brand New | |
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| ABP News Hindi news channel, previously called Star News. Revealed: May 7 Launched: June 1 The Branding Source | |
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| Onken Created by: Design Bridge DesignWeek MarketingWeek | |
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| Adveo Spanish company that manufactures office supplies and stationery, previously the Unipapel group. The Branding Source | |
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| Repsol Spanish oil and gas company Created by: Interbrand Revealed and launched: May 29 The Branding Source | |
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| YPF Argentine oil company Revealed: May The Branding Source | |
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| Rutube Russian social video site Created by: Cuban Council The Branding Source | |
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| Perot Museum of Nature and Science A science museum in Dallas, Texas Created by: Pentagram Revealed: May 31 Press release (archive) | |
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| Microsoft Visual Studio Revealed: May Jason Zander's blog (archive) | |
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| Core Media Group An American entertainment company. The Branding Source | |
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