Friday, July 6, 2012

New logo: BSI

The British Standards Institution, which nowadays likes to call itself BSI, is the UK's official producer and publisher of standards, with activities around the world. This week, on July 2, it unveiled a new corporate identity.

Launched with the slogan Making excellence a habit, the brand narrative around the new identity is focused on the work BSI do to help companies by implementing its standards.

Previous logo.

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BSI (archive)
Corporate brochure (archive)


  1. Surely there should be a British standard against spelling organisation with a 'z'. Fail.

  2. Oxford English Dictionary uses the "z" and the British were using it before the US even existed...