Thursday, August 23, 2012

New logo: Dajto

Dajto is a new TV channel from the Slovak commercial broadcaster Markíza that targets male viewers with action, adrenaline, humour, suspense, sports and entertainment (and plenty of scantily clad women, if the website is to be believed). Launched on August 20, it complements Markíza's female-targeting channel Doma, and is a Slovak version of Czech channel Fanda, launched by Markíza's parent company in July.

As I've understood it, the name means "give it". The sharp-edged logo is black, red and yellow. The triangular theme and the colour scheme runs through most of the on-air applications as well.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

The new logo was unveiled in late July.


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