Thursday, August 23, 2012

New logo: Microsoft

Over the last few months there has been plenty of talk in tech media about the changing corporate identity system within Microsoft, built around the new "Metro" design language. (Although Microsoft has apparently decided not to call it that anymore, rumour says there was a trademark dispute.) After the unveiling of new icons for Windows, Office and Xbox, there has been buzz about a change for the primary brand as well. That was finally confirmed today, August 23, when Microsoft introduced its new corporate logo to the world.

As expected, the new logo uses a typeface from the Segoe family for the wordmark. It now also includes a symbol, a grid with four squares that reminds us of Windows logos of yore. While the have all gone single color, the corporate iteration holds on to a four color symbol. A video used to introduce to logo suggests blue is for Windows, orange is for Office and green in for Xbox, although that may well not be official.

Previous logo.

This means good bye to the old Microsoft logo. Introduced way back in 1987, it has greeted the majority of computer users since the PC got mainstream.

"The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
" - Official Microsoft blog

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Ribbon cutting at the Microsoft store in Boston.

Official Microsoft blog (archive)

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