Monday, September 24, 2012

New logo: Butagaz

Butagaz is a French distributor of butane and propane gas, owned by Shell. Last week, on September 20, it unveiled a new corporate identity to mark its 80th anniversary.

The previous logo was introduced in the late 80s. Its colour scheme is carried over to the predecessor, but other than that it has been completely redesigned. The company says its new logo is characterised by "roundness, lightness and fluidity" and that its is "riding a wave of modernity and innovation".

Previous logo.

Butagaz has a long-lived mascot in the form of a blue bear introduced in 1969. He was reinvented some years ago and is now named Bob. He has also been given a makeover with the new logo.

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Le Figaro
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