September is usually the time of the year when companies are the most active in unveiling new logos, and that was the case this year as well. Most of the major international brand identity networks were involved in at least one high profile rebrand unveiled this month, as were to many local firms. Enjoy!
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| Icelandic Glacial A brand of mineral water. Created by: Team One The Branding Source PRNewswire | |
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| General Optica Spanish chain of opticians. Brandemia | |
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| Eram French shoe store chain. The Branding Source | |
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| Optimum A service brand for American cable company Cablevision. Created by: Collins Revealed: September 6 The Branding Source Brand New | |
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| Futbol (Ukraine) Ukrainian TV channel dedicated to football. Launched: September 8 The Branding Source | |
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| Conax Conditional access system. Revealed: September 7 Launched: September The Branding Source | |
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| Amedia Norwegian newspaper company. Created by: Itera Gazette Launched: September 10 The Branding Source | |
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| 13TV Spanish TV channel. Created by: Gulliver Studio The Branding Source | |
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| Depo Computers Russian IT company. Depo Computers (archive) | |
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| Colombia Country branding. Vimeo Brand New | |
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| EE UK mobile telephony company. Created by: Wolff Olins Revealed: September 11 The Branding Source Brand New | |
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| Next Polish interactive agency. Created by: Mamastudio Rebrandblog Marketing przy kawie Mediarun | |
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| Bond tegen vloeken Dutch Christian organisation working against foul language Bond tegen vloeken (archive) ND | |
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| National Social Security Fund (Kenya) Launched: September 12, 2012 Press release (Facebook) Capital FM | |
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| USA Today US national newspaper. Created by: Wolff Olins Revealed: September 13, 2012 The Branding Source Brand New | |
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| Ebay On-line shopping site. Created by: Lippincott Revealed: September 13, 2012 The Branding Source Brand New | |
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| Tulsa International Airport Created by: Walsh Branding Launched: September 13, 2012 Tulsa International Airport (archive) The Branding Source | |
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| Vlerick Business School A Belgian management school. Created by: Landor Associates DesignWeek | |
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| CTC Russian national TV network. Launched: September 15, 2012 The Branding Source | |
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| Velatia Spanish industrial group. Launched: September 17, 2012 The Branding Source | |
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| Duke Energy American electricity company. Revealed: September 17, 2012 Launched: 2013 (scheduled) The Branding Source | |
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| Patriotische Gesellschaft von 1765 German charitable organisation. Created by: Peter Schmidt Revealed: September 2012 Patriotische Gesellschaft von 1765 (archive) | |
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| Grupa Topex, Topex and Neo Tools A Polish manufacturer of tools and two of its brands. Created by: Dragon Rouge (Warsaw) Revealed: September 2012 Launched: September 2012 The Branding Source | |
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| Arkema French chemical company. Revealed: September 18, 2012 Press release (archive) Packaging Europe | |
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| TV1000 Premium New Russian TV channel package. Revealed: September 18, 2012 Launched: October 2012 The Branding Source | |
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| Butagaz French gas distributor. Created by: Agence .V. Launched: September 20, 2012 The Branding Source Actulogo | |
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| Sky Radio Dutch national radio network. Created by: VBAT Launched: September 2012 The Branding Source | |
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| D8 and D17 Two French national TV channels, previously known as Direct 8 and Direct Star. Revealed: September 2012 Launched: October 7, 2012 The Branding Source Blog.Lenodal.com | |
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| Thüringer Wald Location branding. Created by: Art-kon-tor Thüringer Wald press release (archive) Art-kon-tor (archive) Design Tagebuch | |
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| Bilbao Bizkaia City and province in Spain. Created by: Ros y Etcétera Revealed: September 21, 2012 The Branding Source | |
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| Oldies Radio Radio station in Prague. Created by: Visualscream Font.cz | |
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| Vanguard Manufacturer of photographic equipment. Created by: Interbrand Design Tagebuch ePHOTOzine | |
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| Óčko Czech music TV channel. Created by: Frame100R The Branding Source Font.cz | |
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| Ushuaïa TV French thematic TV channel. | |
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| MRT Macedonia's national broadcaster. Launched: September 23, 2012 The Branding Source | |
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| M-Tel Bulgarian telephone company. Created by: Saffron Brand Consultants Revealed and launched: September 24 The Branding Source Brand New | |
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| Myspace Social networking website. Revealed: September Brand New | |
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| Long John Silver's American restaurant chain. Brand New | |
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| CZ.NIC Czech domain name registrar. Created by: Dynamo design Launched: September 26 The Branding Source | |
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| Asian Paints Indian chemical company. Revealed: September 27 The Branding Source | |
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| Hong Kong Philharmonic Revealed: September Launched: September Brand New Hong Kong Philharmonic (archive) | |
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| Mindtree Indian-American IT company. Created by: Siegel+Gale Launched: September 28, 2012 The Branding Source | |
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| 4+ A new Swiss TV channel. Revealed: September 2012 Launched: October 9, 2012 Happy Times persoenlich.com | |
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| Energie Burgenland Austrian energy company. Created by: Spirit Design Launched: October 1, 2012 Spirit Design (archive) Design Tagebuch | |
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| Fendt German tractor manufacturer. Revealed: September Design Tagebuch | |
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| Arby's American restaurant chain. Launched: September Brand New | |
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| Kraft Foods American food company. Launched: October 1, 2012 The Branding Source | |
You forget 13 tv, a spanish national tv channel owned by Cadena Cope (also the owners of Cadena 100 and rock fm).
ReplyDeleteThanks, there was enough info around about the 13TV rebrand to turn it into a separate post, as you may have noticed.
DeleteYou included Arby's, but missed Wendy's recent logo change announcement
ReplyDeleteThanks Jason, Wendy's will be included in the next round-up.
DeleteMost of the logos are boring, not lasting, just trying to be an eyecatcher with a lifetime of two "look at it" 's. Since the early 90ies of the last century I am involved in brands and technologiical possibilyties - at that time it was a new field and everybody tried out the features. 20 years later I am a little sad, nothing learned and still not understanding that less is more - maybe because it's hard work ...
ReplyDeletearby's looks terrible. Why they didn't reject the phallic shape.
ReplyDelete