Tuesday, October 16, 2012

New logo: DTG

De Telefoongids BV is the company that publishes telephone directories in the Netherlands, formerly a part of the incumbent telco KPN. Yesterday, October 15, it shortened its name to the abbreviation DTG and adopted a new corporate identity developed by VBAT in Amsterdam.

The new look was developed to feel familiar while also communicating new growth ambitions.

Previous logo.

"Our challenge was to develop a new name, a new logo and corporate identity that feels familiar to consumers and clients of DTG that simultaneously underlines the organisation's new ambition." - VBAT's commercial director Mark van Egmond in a press release (translated from Dutch)

Press release (archive)

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