Wednesday, October 24, 2012

New logo: Meica

Meica is a German food manufacturer founded in 1908, primarily known for a broad range of canned sausages with names like Deutschländer, MiniWini, Trueman's and Curry King. Having used the same logo for decades, it introduced a refreshed version at some point this year.

The edges in both the wordmark and its background plate have been softened, and a bevel effect has been added. The new look is introduced gradually along with small refreshes of jar labels.

Previous logo.

New labels.

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