Wednesday, October 10, 2012

New logo: Mirácoli

Mirácoli is a German brand for pasta-based convenience meals and pasta sauces. It was owned by Kraft Foods until a few months ago when its was sold to Mars, as part of Kraft Foods' transition to become Mondelez. Around that time, Mirácoli also introduced a new look.

The previous generic "flag" logo has been turned into a friendly arch. On packaging, this arch become part of a plate that contains the product.

Previous logo.

The new look has been around at least since August this year. The Mirácoli brand is also present in Belgium, where it has a different design.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

No comments:

Post a Comment