Thursday, October 25, 2012

New logo: Skala

Landteknikk is a Norwegian company that provides equipment and technical solutions to the food industry. Currently celebrating its 75th anniversary, it changed its name to Skala at the beginning of this month, with a new visual identity and strategy developed by Grid Design in Oslo.

Skala is Norwegian for "scale", and a company brochure explains that the name should be associated with expressions derived from it, such as "scalability" and "economies of scale". The rebrand brings together a number of subsidiaries under the Skala brand that had previously been independently named.

Previous logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Skala (archive)
Skala brochure (archive)
Grid Design (archive)

No comments:

Post a Comment