Wednesday, November 14, 2012

New logo: E. Leclerc

E. Leclerc is a major French hypermarket chain. It includes about 560 stores in France and a few dozen more in Italy, Poland, Portugal, Spain and Slovenia. Recently, the chain has started rolling out an updated and somewhat modernised version of its logo. It features a new typeface and an inverted version of the L-in-front-of-a-moon icon.

Polish media are crediting Paris agency Saguez & Partners with creating the new logo. (Awaiting confirmation.)

Reports on a new logo appeared in September, and the company started using it in its marketing and on websites in late October and early November.

Previous logo.

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The icon, before and after.

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