Thursday, November 22, 2012

New logo: Leto Bank

Leto Bank (Лето Банк, meaning "Summer Bank") is a new Russian retail bank brand from the major financial group VTB. It launched in October with a name and visual identity developed by The Brand Union in London and Moscow with interior design by Start JudgeGill.

The brand was designed to be warm and to attract consumers that usually do not trust banks. The final O in the name can be used on its own as a sign, and should convey cooperation between the bank and its clients.

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Galleries with more applications of the new identity can be found in the links below:


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