Tuesday, November 13, 2012

New logo: Stimorol / Hollywood

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquired by Cadbury, which in turn was bought by Kraft Foods in 2010. Hollywood Chewing Gum is a classic French chewing gum brand dating back to the 1950s, while Stimorol was originally a Danish brand that is available in Scandinavia, Benelux and Switzerland.

This year, the two brands have both introduced new logos that feature a red smile, lining up with the smile logo already used by Trident in the UK.

Previous Stimorol logo.

Previous Hollywood logo.

Hollywood Chewing Gum has been using the new logo at least since August, Stimorol may have adopted theirs last month.

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1 comment:

  1. The independent branding consultancy LPK updated the brand mark as well as the portfolio redesign across Trident, Hollywood and Stimorol brands - www.lpk.com