Monday, December 17, 2012

New logo: Jimmy Dean

Jimmy Dean is a brand for meat-based food products – including something called "Pancakes & Sausage on a stick" – founded by a country singer of the same name and now owned by Hillshire Brands. Back in October it started rolling out a refreshed package design that is described as more consistent and contemporary. This also includes a new simplified logo with a rought stamp effect.

Previous logo.

"The packaging refresh, which features new graphics, product images and a contemporized brand logo gives the brand’s breakfast products a consistent look and feel across the entire product portfolio, including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes & sausage, quesadillas, and all Jimmy Dean Delights® product offerings.

With updated food imagery displayed prominently along with a new quality seal guaranteeing an enjoyable eating experience, the new look stimulates appetite appeal while reinforcing the great taste and high-quality ingredients that consumers can expect from every Jimmy Dean product. In addition, softer fonts and an updated brand logo give the brand a modernized look while still remaining authentic to the original Jimmy Dean branding. The new look also features easy-to-read flavor banners and a clearly marked count size to communicate the servings along with heating instructions in both English and Spanish for multilingual consumers.
" - Press release

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Hillshire Brands
Drug Store News
Business Journal
Progressive Grocer

No comments:

Post a Comment