Tuesday, December 4, 2012

New logo: UniMás

TeleFutura is a Spanish language TV network in the United States. Established in 2002, it competes with Telemundo to be the second most watched Hispanic TV network. Univision, the market leader, is also the owner of TeleFutura and yesterday, December 3, it announced its intention to rebrand TeleFutura and change its name to UniMás on January 7, 2013. This is part of an enhanced commitment to more action, drama and sports for younger viewers, but will also link the network closer to its parent company. Broadcast design agency Troika developed the logo and brand identity for the rebranded network.

It has certainly been a year of rebrands for Spanish TV in the United States. Telemundo unveiled a new logo in May, and was followed by Univision in October, who also announced a new look for the largest Hispanic cable channel Galavisión in November. In addition to this, News Corp launched its new MundoFox network in August.

Previous logo.

While the Univision and Telemundo logos replaced this year were classic designs – both created by Steff Geissbühler at Chermayeff & Geismar – the TeleFutura logo is definitely less memorable.

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Different color variations, from the video above.

New York Times

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