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Poczta Polska is the postal service in Poland, founded way back in 1558. Yesterday, January 22, it unveiled a new corporate identity as part of a modernisation process.
Until now, the Polish postal service has used a traditional post horn as part of an outdated and inconsistent visual identity. It has been replaced by a a new symbol that is an abstraction of the old post horn, and the colours have switched to red and yellow.
A redesigned post office opened to much publicity yesterday, and a new website with the new visual identity was launched this morning. the new look will be phased in over several years.
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Back in 2010, several Polish blogs reported the Poczta Polska had filed a new logo at the patent office. It was apparently never adopted, but it feels a bit like an intermediate between the old symbol and the one that was adopted today.
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| Unused logo that circulated on Polish blogs in 2010. |
Poczta Polska (archive)
Polska Times
Stupid move.
ReplyDeleteLooks great.
ReplyDeleteLogo looks like a goalkeeper missing a shot on his goal.
Deletehttp://www.behance.net/gallery/Poczta-Polska-Polish-Post/547766 that was great idea!
ReplyDelete:-(
ReplyDeletedisgusting!
ReplyDelete