Friday, March 29, 2013

New look: Global

Global is a Canadian television network, the second most watched network in the country behind market leader CTV. Last month, on February 20, it launched a new graphics package, created by BDA Creative in London.

BDA took "big, friendly and bold" as the brand position and developed a bright, colourful and fluid package built around the network's versatile cursor mark. The typography uses good ol' Gotham, often blown up to take over the entire screen.

Thursday, March 28, 2013

New logo: UKTV

UKTV is a British broadcaster owned by the BBC and private investors to operate a series of channel's that provide a second outlet for BBC programming. Launched with just one channel in 1992, it expanded over time include a portfolio of ten channel's. Between 2007 and 2009, the company embarked on a strategy to turn these channels into stand-alone brands and removing links to the parent company. This month it announced that it would backtrack slightly on that measure and reintroduce UKTV as a brand for use in cross promotion and corporate communication.

This is done in the form a turquoise cloud logo, designed by Landor Associates. The brief called for a "bold new identity that represents UKTV’s internal and external culture and purpose". The individual channel brands will remain unchanged.

Wednesday, March 27, 2013

New logo: Gdańsk University of Technology

The Gdańsk University of Technology (known as Politechnika Gdańska in Polish) is a technical university in the Polish city of Gdańsk. It traces its root back to a school founded in 1904 under German rule. This month it has introduced a new visual identity, officially launched on March 19. It was developed by Polish design agency Mamastudio.

The previous logo was considered too complex with poor visibility. Mamastudio's task was to make it more modern and contemporary while maintaining continuity with the institution's history and traditions. As expected, students are outraged and have formed a Facebook protest group.

Tuesday, March 26, 2013

New logo: Monoprix

Monoprix is a French retail chain, positioned as somewhat more up-scale than regular supermarkets with a mix of groceries and department store items. This month it is introducing a new corporate identity with a new signature that it hopes will increase visibility and consistency.

In addition to its Monoprix stores, the company operates smaller stores under brand such as Monop', Dailymonop' and Monop'Station. These stores will be given a clearer brand hierarchy, and some will be renamed.

The chain also has a new symbol in the form an apostrophe, which replaces an M in a square used up until now. It should illustrate Monoprix's multichannel strategy and "the promise of a relationship beyond the store walls". A new slogan, "Vivement aujourd'hui", meaning "Live today", expresses the state of mind it want to communicate to its costumers as well as "a promise of surprise and innovation".

Monday, March 25, 2013

New logo: Banelco

Banelco, an abbreviation of Banca Electrónica Compartida, is an ATM network in Argentina. This month it has introduced a new corporate identity and new signage. It was designed by DAS Branding & Design who were selected through a contest.

Argentinian ATMs will now be found by looking for a clear red sign with a white B on it. The three lines in the logo were inspired the previous logo.

New logo: Kering

PPR – a French luxury and sporting goods company that owns brands such as Gucci, Saint Laurent Paris and Puma – announced on Friday, March 22, that it would change its name to Kering. The visual identity was developed by Havas Lifestyle, while the strategy and signature was drawn up by Dragon Rouge. A launch campaign was devised by TBWA\Corporate.

The new name will be pronounced as the English word "caring" as an expression of the corporate ethos. "Ker" also means both home and heart in Breton, a language spoken in the region of France where the company originated. It also introduces an elegant symbol in the form of an untamed owl. The owl's ability to turns its head symbolises the company's ability to anticipate trends.

Friday, March 22, 2013

New logo: InterRent

Europcar is an international car rental company based in based in France with activities in much of the rest of the world except North America. This week, on March 19, it launched a new low-cost car rental service that will operate under a new separate brand, InterRent. Initially, the service will be available in France, Germany, Spain, Portugal and the UK. The brand identity was developed by Brandimage.

The brand identity puts emphasis on simplicity, as expressed in the brand claim "drive, save, enjoy". The simplicity and cheerfulness in the symbol above also runs through the rest rest of the graphic expression, including a bunch of pictorgrams.

New logo: NC+

NC+ is a new Polish satellite television distributor launched yesterday, March 21. It was formed from the merger of the country's second and third largest satellite distributors, Cyfra+, owned by France's Canal+, and N, owned by nationwide broadcaster NTV.

The logo combines elements from its predecessors, with the letter N and a blue colour taken from N and the rest inspired by Cyfra+' old logo. The service is launched with the ambiguous tagline "a new definition of entertainment".

Thursday, March 21, 2013

New logo: Latvian Mobile Telephone

Latvian Mobile Telephone (Latvijas Mobilais Telefons in Latvian, usually abbreviated LMT) is Latvia's oldest mobile telecommunications provider. Yesterday, March 20, it presented a new modern corporate identity.

The new logo contains four irregular polygons with rounded corner placed in a shape that roughly resemble a map of Latvia. The shapes can also be used on their own, for example in advertising imagery.

New logo: GU

GU is a rapidly expanding Japanese discount clothing store with about 200 stores. It is owned by Fast Retailing which also has the international chain Uniqlo in its portfolio. At the beginning of the month, March 5, its unveiled a new logo which it hopes will transform the chain into an international fashion brand. The new blue and yellow logo was reportedly designed by Japanese art director Kashiwa Sato, who also created Uniqlo's identity several years ago.

Tuesday, March 19, 2013

New look: CCTV-10

CCTV-10 is the science and education television network from China's state broadcaster CCTV. Around the time of the Chinese new Year, it launched a new look, created by Australian broadcast design agency Zspace and a Chinese company called Top Vision.

While still locked in CCTV's tedious brand system, it introduces a fresh new channel icon. Built around the idea of "the eye by which you can explore the world", it is made up of three crescents that spin around each other. The three crescents stand for discovery, observation and documentation, which is also reflected in the channel idents.

Monday, March 18, 2013

Logo round-up: February 2013

February saw several interesting logo changes from various companies around the world.

New logo: Sosialistisk Venstreparti

The Socialist Left Party (Sosialistisk Venstreparti, SV, in Norwegian) is one of seven political parties in the Norwegian parliament, currently a part of the governing centre-left coalition. As the name suggests, it is the most leftist of the Norwegian political parties. Last Friday at its party conference, a new logo was unveiled.

Newspaper reports say the party want to perceived as "sharper at the edges", which is reflected in the new logo which abandons the brush script and places the party initials in a triangle.

New logo: SCA

SCA is a global pulp and paper company specialised in consumer hygiene tissue and other kinds of forestry products. Founded in Sweden in 1929 as Svenska Cellulosa Aktiebolaget it now has activities around the world and is behind dozens of brands such as Tena, Libero, Cushelle, Libresse/Bodyform, Zewa and Plenty. Last week, on March 15, it presented its annual report and also unveiled a new corporate identity, created by Design Bridge.

SCA's icon is based on an old pagan symbol known as a valknut. The updated version has been given "stronger, more distinct colors and softer lines". It also includes the tagline "care of life".

Friday, March 15, 2013

New look: Foxtel

Foxtel is Australia's leading pay TV platform, offering hundreds of channels to Australian homes via cable, satellite and IPTV. Last year it implemented a new design programme, created by branding agency Principals. Parts of this could be seen in the Foxtel Movies rebrand, posted here in January.

Before the redesign, the Foxtel logo contained an icon with two searchlights, but it was dropped and the wordmark now stands alone. Instead, the searchlight motif has been turned into a visual device that can be filled with the world of entertainment offered by the company. A new set of idents, created by Ink Project, contains out-of-focus images that suddenly become sharp when touched by the searchlight.

New logo: SBAB

SBAB is a Swedish state-owned mortgage institute and bank, founded in 1985 to finance government home mortgages. At the beginning of this week, on March 12, it unveiled a new corporate identity. It drops the word "bank" from its name and replaces it with an exclamation mark. The exclamation mark and the orange colour should reflect the bank's position as a challenger on the market.

Thursday, March 14, 2013

New logo: Vevo

A more popular way to consume music videos days is through the website Vevo. In a somewhat surprising move, it this week launched Vevo TV, an old school linear TV channel available on the web and through apps. At the same time, the entire service was given a new visual identity.

New logo: Cabot Corporation

Cabot Corporation is a Boston-based corporation that makes different kinds of specialised materials, described by the company as "specialty chemicals and performance materials". Founded in 1882, it now has activities on several locations around Europe, Aisa and the Americas. Last week, on March 7, it unveiled a new corporate identity that aims to emphasize its strengths, reflect its values and give visibility to its products.

It introduces a new chevron symbol that is divided into different color fields, communicating an "approachable, collaborative spirit, and energetic approach to innovation and customer service".

Tuesday, March 12, 2013

New logo: DG

DG is an American company specialised in advertising distribution for television and the web. Yesterday, March 11, it launched a new corporate identity, developed by Chermayeff & Geismar.

Previously, DG's operations have had a fragmented visual identity with several different logos used by its operations. This exercise gathers them all under a common brand. The new logo is a pink spot and comes with the tagline "Spon on", cleverly celebrating "the spot as the core creative element of advertising".

New logo: BrightFocus Foundation

The American Health Assistance Foundation is an American non-profit group that funds research to prevent Alzheimer's disease. In late January, it changed its name to BrightFocus Foundation and introduced a new corporate identity.  This was all developed by Siegel+Gale.

A new brand platform puts more emphasis on diseases that cause irreversible harm to the brain and eyes, chaning the previous focus on seamingly less urgent age-related diseases. The name was selected as it "speaks to clarity of purpose, the health of sight and mind, a commitment to innovative medical research and optimism for the future". The logo with its interlocking chevrons "reinforces the focus on change, progress and pushing the boundaries of discovery".

Monday, March 11, 2013

Motion branding in 2012

Last year, The Branding Source featured a round-up of motion branding projects launched in 2011. Here's the much-delayed 2012 edition in that series with over 70 projects to explore. Enjoy!

New logo: Hudson's Bay

Hudson's Bay is a Canadian chain of department stores, owned by the Hudson's Bay Company which is known as the oldest company in North America, founded in 1670. Generally known as "The Bay", it was announced last week that the chain was return to using its historical name and introduced a new corporate identity that celebrates its history.

The previous "Bay" logo was created by Lippincott & Margulies in the 1960s. It featured an ornate and embraced the name that its costumers had come to use. The new corporate identity will primarily be used as a wordmark. In certain circumstances it is used with a version of the company's coat of arms, redrawn by artist Mark Summers.

The company also has activities in Quebec, where it is now called "La Baie d'Hudson", using a separate logo.

Friday, March 8, 2013

New logo: Duftstars

Duftstars is an annual event where are awards are given to achievements in the German fragrance industry. The event was established in 1993, inspired by the American FiFi Awards. This week, the awards unveiled a new visual identity, created by KW43 Branddesign.

The rationale for the symbol is said to be inspired by a drop of perfume and the ripple effects it has when it hits the human skin. Therefore, the symbol is five sets of concentric circles that together form a star. The name is set in Gill Sans.

New logo: SABC2

SABC2 is one of three TV channel broadcast nationally by the South African Broadcasting Corporation, the state broadcaster in South Africa. A family-oriented mix of entertainment and current affairs makes it the leading television network in the country. Last week, on March 1, it launched a new look with a refreshed logo and new slogan. It was developed with South African ad agency Masters & Savant Worldwide.

Rather than having specified identity colours, SABC2 is now using four bright primary colours - red, green, blue and yellow - as a way to express the diversity of the programming and the nation. It also gets a new tagline, "You belong", instead of "Feel at home".

Thursday, March 7, 2013

New logo: South Australia

South Australia is a federal state in Australia, making up the central southern part of the continent. Yesterday, March 6, a new brand that should promote the state to businesses, tourists and its citizens. The brand was designed by Cato Partners.

It introduces a new icon, clearly inspired by the shape of the state's borders and its location to create a doorway into a house shaped like Australia. Conceptually, this is tied up as the state being the portal to all of Australia (see quotes further down). It is also a versatile motif that can be used a myriad of ways. In the applications used so far, the symbol has been turned into a window to frame different images, while other use just the doorway to create a graphical element for advertisements.

Wednesday, March 6, 2013

New look: Energy

Energy is a Spanish national TV channel that targets a male audience. It was launched in 2010 by Spain's leading broadcaster Mediaset Espanña. This week, on March 4, it launched a new graphics package, entirely created in-house.

The new look aims to "distinguish and strengthen" the brand among Spanish viewers. The Energy logo remains unchanged. In idents, a gigantic version of the logo has been digitally inserted into exciting locations, such as a glacier, a space shuttle launch or a wind farm.

Tuesday, March 5, 2013

New logo: Space

Space is a Canadian cable channel dedicated science fiction, horror and mystery programming. It is essentially the Canadian equivalent of Syfy, with which it shares plenty of programmes. Yesterday, March 4, it launched a new look, built on the tagline "It's all around you". Space is owned by Bell Media, and as is customary everything was created by the in-house Bell Media Agency.

The new logo is a straight-forward circle with the channel name placed somewhat off center. On screen, the logo get incorporated into various creative circle motifs that reflect the programming. The idea is to dilute the notion that the channel is all about outer space and bring it back to earth.

New logo: Ion Television

Ion Television is an American broadcast TV network, available for free around much of the country much like the major networks. Its schedule is primarily built on reruns of shows from other networks. Yesterday it launched an new graphics package with a refreshed logo.

The new look is built on Ion's established "Positively entertaining" slogan. The graphics package is relatively simple and built around blue and orange blocks. It launched with a campaign dubbed "Ionthusiasts" that targets advertisers.

Monday, March 4, 2013

New logo: Quézac

Quézac is a brand of mineral water, originating from a source with the same name in the Cévennes mountains in southern France. The brand is owned by Nestlé and was recently given an overhauled look, created by Dragon Rouge.

The agency aimed to highlight Quézac's historic roots in a contemporary manner.

Friday, March 1, 2013

New logo: Ooredoo

Qatar Telecom, also known as Qtel, is a major telecommunications provider in Qatar. This week, on February 25, at the Mobile World Congress in Madrid, the Qtel Group announced that it would change its name to Ooredoo. The name is taken from the Arabic word for "I want".

New logo: Integra

Integra Telecom is an American company that provides telecom services to enterprises, describing itself as "facilities-based providers of communication and networking services". This week, on February 27, it announced that it would shorten its name to Integra and introduce a new visual identity.

Removing "Telecom" from the company name is about widening the perceived scope of its solutions. The new symbol is a take on the concept of infinity.