Motion branding in 2012

Last year, The Branding Source featured a round-up of motion branding projects launched in 2011. Here's the much-delayed 2012 edition in that series with over 70 projects to explore. Enjoy!

LCI Created by: Les Télécréateurs Launched: January 2, 2012 Music: La Plage Records Blog.Lenodal.com Les Télécréateurs (archive)

France's oldest news channel launched a new look based on a spinning "radar" motif.

NBC Sports Network Created by: Troika Design Group Launched: January 2, 2012 The Branding Source

After becoming part of NBCUniversal in 2011, the American sports channel Versus started the year by relaunching as the NBC Sports Network with a bright sports channel package created by Troika.

ORF2 Created by: UnitedSenses Launched: January 9, 2012 UnitedSenses (archive) Vimeo Konrad Wielandt (archive)

Austra's most watched TV channel launched a new look in the national colours. Break bumpers feature different sets of actual identical twins.

Discovery Max Launched: January 12, 2012 Branding Source

Discovery Networks launched a new free-to-air channel in Spain. Dubbed Discovery Max, its is a factual entertainment channel for men. The design of the channel identity took place in the UK, with a visual identity created by Form and an on-air package by the in-house bureau Discovery UK Creative.

RTP África Launched: January 16, 2012 The Branding Source

Portuguese broadcaster RTP's channel for the Portugu-speaking parts of Africa launched a new logo and a new look inspired by the earth and the sun.

More4 Created by: ManvsMachine and 4Creative Revealed and launched: January 23, 2012 The Branding Source The Ident Gallery

One of the more imaginative concepts of the year was that of British channel More4. Its new logo was up of constantly flipping triangles, and its idents also featured flipping triangles, flung up into trees och laying on a boardwalk.

VOX (Norway) Created by: Dallas Sthlm The Branding Source Dallas Sthlm (archive)

Norwegian broadcaster TVNorge launched a new channel called VOX that offered high quality entertainment from the UK and the US. The identity was designed to fit with the laid-back and elegant attitude of the target audience.

TV4 News Launched: January 24, 2012 The Branding Source

Sweden got a new news channel with a dark premium look.

Canal 24 Horas Created by:Vida en Marte Launched: January 2012 Vida en Marte (archive) The Branding Source

Spain's news channel launched a shiny new look based on an abstract globe.

Tiji Created by: Gédéon Launched: February 10, 2012 The Branding Source

This French kids channel launched a new look with a cloud logo that lives in a world of imagination.

KIKA Created by: DMC Launched: February 14, 2012 The Branding Source

An exceptional, playful and surreal new look was introduced for KIKA, the children's channel of the German public broadcasters.

Sky Arts 1 Created by: Sky Creative Launched: February 21, 2012 Music: Radium Audio The Ident Gallery Design Week Radium Audio (archive)

British arts channel Sky Arts was relaunched with a new set of idents where art students allowed to let their imagination and talent run free. The in-house agency Sky Creative drew up the guidelines for the project.

Animal Planet (UK) Created by: Discovery UK Creative, Double G Studios Launched: February 27, 2012 Discovery UK creative (archive) Design & Dev

DMAX Launched: February 29, 2012 The Branding Source

Jednotka Created by: Milk Launched: March 1, 2012 The Branding Source

Dvojka Created by: Milk Launched: March 1, 2012 The Branding Source

Viasat Film Created by: Devilfish Devilfish (archive)

Studio Created by: Inkproject Launched: March 1, 2012 The Branding Source

4Music Created by: Box TV Creative Launched: March 2, 2012 The Ident Gallery

TV 2 Film The Branding Source

SVT1 Created by: Trollbäck + Company Revealed: February 29, 2012 Launched: March 5, 2012 Trollbäck+Company (archive) The Branding Source Vimeo: Idents

Swedish public broadcaster SVT launched new looks for four of its channels on March 5, all created by Trollbäcj+Company in New York. For the flagship channel SVT1 this meant a new look with lots of bright colour and idents that feature on colour found in everyday life.

SVT2 Created by: Trollbäck + Company Revealed: February 29, 2012 Launched: March 5, 2012 Trollbäck+Company (archive) The Branding Source Vimeo

Kunskapskanalen Created by: Trollbäck + Company Launched: March 5, 2012 Trollbäck+Company (archive) Vimeo

Swedish educational channel Kunskapskanalen got a colourful look built around the new K-shaped logo.

YLE TV1 Launched: March 5, 2012 The Branding Source

Finland's public broadcaster also relaunched all of its channels on March 5.

YLE TV2 Launched: March 5, 2012 The Branding Source

YLE Teema Launched: March 5, 2012 The Branding Source

Club RTL Launched: March 2012 The Branding Source

National Geographic Channel (International) Created by: Lumbre Vimeo Art & Business of motion The Ident Gallery

Watch Created by: DixonBaxi, Analog Pixel (production) Launched: March 9, 2012 Music: MassiveMusic DixonBaxi (archive) The Ident Gallery The Branding Source

Watch is the flagship entertainment channel of British broadcaster UKTV. It new positionong of exploring the extraordinary was implemented with a series of idents featuring mesmerising animation.

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Cuisine+ Launched: April 5, 2012 Blog.Lenodal.com

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Maison+ Launched: April 5, 2012 Blog.Lenodal.com

Sony Six Launched: April 7, 2012 The Branding Source

TNT Created by: ferroconcrete ferroconcrete Vimeo The Branding Source Art & Business of Motion

Nine Network Created by: Zspace Launched: April 15, 2012 Zspace (archive) Vimeo 1, Vimeo 2 Mediaspy Youtube: Channel Nine Presentation Compilation

TV Land Created by: Trollbäck + Company Launched: May 2012 The Branding Source

NOS Created by: Cape Rock Launched: May 27, 2012 The Branding Source Cape Rock (archive) Vimeo

Barnkanalen Created by: Trollbäck + Company Launched: June 11, 2012 Vimeo

Gloob Created by: Globosat (in-house), Seagulls Fly Televisual

Brazil got a new children's channel called Gloob. On screen, the colourful letters in its logo were either playful or played with.

Style Network Created by: Gretel Launched: June 25, 2012 Gretel (archive) Vimeo Brand New

Fashion and lifestyle cable channel Style launched a new logo that could frame the ecclectic world of fashion.

Viva (Brazil) Created by: Globosat (in-house), Seagulls Fly Televisual

Another Brazilian thematic channel, the female-leaning Viva, launched a refreshed look witha bright banner running through IDs and on-screen graphics. This was to be Seagulls Fly's last project. The agency closed down and its partners split up shortly after.

Golf+ (France) Created by: Devilfish, Double G Studios Launched: July 4, 2012 Lenodal.com Vimeo

French premium broadcaster Canal+ launched a new golf channel, called Golf+. Idents feature golfers performing the swoosh movement we associate with the sport.

4seven Created by: ManvsMachine and 4creative, MPC (production) Launched: July 4, 2012 Music: Echolab The Ident Gallery ManvsMachine (archive)

Britain's Channel 4 launched a new channel called 4Seven with idents that defy logic.

LifeStyle Food Created by: In-house The Branding Source

SF (Australia) Created by: Inkproject Launched: July 23, 2012 The Branding Source

Yesterday Created by: DixonBaxi Revealed: July 10, 2012 Launched: July 24, 2012 Music: MassiveMusic DixonBaxi (archive) Vimeo - Making of Vimeo, idents The Branding Source The Ident Gallery

British history and entertainment channel Yesterday launched a new look based on the positioning "Entertainment Inspired By History". It introduced a new Y icon to which various dramatic effects were applied.

RBB Fernsehen Launched: August 2012 Press release (archive) intern.ARD.de

The public broadcaster for Berlin and Brandenburg relaunched its television channel as "the full programme" with a clean new look.

Sky Living The Ident Gallery Skyidents

British broadcaster Sky's female-leaning channel launched a new set of idents featuring couple and friends socialising while watching TV.

VTM Created by: Gédéon The Branding Source

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NT1 Created by: Naked Launched: September 3, 2012 Blog.Lenodal.com

TCM (UK) Created by: Flux Launched: September 4, 2012 The Branding Source Flux (archive) Vimeo DesignWeek

C More First Created by: Dallas Sthlm Launched: September 4, 2012 The Branding Source

DR1 YouTube: DR1 idents (2012) DR Design Vimeo

A new set of idents for the flagship channel from Danish public broadcaster DR show slow motion snippets of everyday life.

DMAX (Italy) Created by: Harriman Steel Launched: September 2012 Behance Network (archive) Doug Stewart Vimeo

13TV Created by: Gulliver Studio Launched: September 2012 The Branding Source

CTC Created by: BDA Creative Launched: September 15, 2012 The Branding Source

Yu (Russia) Created by: BDA Creative Launched: September 2012 The Branding Source

The CW Created by: Troika Design Group Launched: October 1, 2012 The Branding Source

TLC (Netherlands) Launched: October 1, 2012 Behance Network (archive)

D8 Created by: Troika Design Group Launched: October 7, 2012 The Branding Source

D17 Created by: Troika Design Group Launched: October 7, 2012 The Branding Source

TV1000 Premium Created by: Devilfish, Blac Ionica Launched: October 2012 Music: Radium Audio The Branding Source Blac Ionica (archive)

A new set of Russian language movie channels were launched with a captivating cinematic look.

Serieclub Created by: MotionFanClub Launched: October 9, 2012 Motionfanclub (archive) Blog.Lenodal.com Satellifax

TeenNick Created by: Proud Creative Proud Creative

Al Aan Created by: Turquoise Vimeo

Óčko Created by: Frame100R The Branding Source

Nova (Spain) Launched: November 5, 2012 The Branding Source

TVA The Branding Source

Quebec's leading commercial television network introduced a "dynamic" new logo.

Eurovision Created by: Dunning Penney Jones The Branding Source

Telemundo Created by: DixonBaxi Launched: December 10, 2012 The Branding Source

HD1 Created by: Dream On Launched: December 12, 2012 The Branding Source

TV4 Launched: December 13, 2012 The Branding Source

Smíchov Launched: December 23, 2012 The Branding Source

A cheerful and colourful look for new Czech comedy channel Smíchov.